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Brandwatch Blog Articles by Kit Smith

Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

245

Search the Blog

Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

245

How to Identify Market Trends Online Using Tools and Resources

Anyone who has watched a western knows that if you put your ear to the ground and hear a faint rumbling, it’s the signal of an oncoming trend. Bison are in the area, and if you stick around long enough … Read more

Marketing By Kit Smith on January 19th 2017

How Social Media Can Boost Customer Experience Management

“A journey of a thousand miles begins with a single step”. So said ancient Chinese philosopher Lao Tzu. But who walks a thousand miles these days? The Proclaimers, obviously. But basically nobody else. Nowadays, a journey of a thousand miles starts by … Read more

Marketing By Kit Smith on January 11th 2017

How to Calculate and Reduce Customer Churn Rate

Calculating customer churn rate might not be the sexiest piece of work you will do, but it will be a very important one. Think about the effort your brand puts into winning new customers. Are you putting the same effort … Read more

Marketing By Kit Smith on December 22nd 2016

Looking Ahead: We Predict 11 Digital Marketing Trends for 2017

Crystal balls. Tarot cards. Extra Sensory Perception. Looking at tea leaves. Using your sixth sense. Fortune cookies. Reading Nostradamus. Precognitive dreaming. Palmistry. There are many ways it is said you can tell the future, and precisely none of them were used to … Read more

Marketing By Kit Smith on December 20th 2016

The Ten Best Marketing Campaigns of 2016

2016 was a year. I think that’s probably the best we can say about it. It had exactly the right amount of days in it, and we have ticked off one more loop in our endless journey around the sun. … Read more

Marketing By Kit Smith on December 16th 2016

One-to-one Marketing: How to Begin the Evolution

Life as a marketer can be difficult. You develop a brilliant campaign, design the perfect assets and craft the perfect copy. Then ad blockers reduce your audience. Facebook changes its algorithm. Suddenly nobody is seeing your work without a promoted post. Running alongside … Read more

Marketing By Kit Smith on December 15th 2016

How to Conduct Advertising Research

Strawberries and cream. Rock and roll. Research and analysis. Some things just work well together. Advertising research brings together two strategies together to help improve your marketing from two different approaches. It takes a 360-degree view to maximize the lessons you can take … Read more

Consumer Insights By Kit Smith on December 14th 2016

Twitter Trends: 5 Predictions on What to Expect in 2017

2016 was a difficult year for Twitter. Mind you, it was a difficult year for most of us, so I can forgive it. And actually, I think Twitter’s demise has been overstated – revenue and usage are up, even if … Read more

Marketing By Kit Smith on December 13th 2016

Social Selling: How to Nurture and Generate Leads on Social Media

Social media has been revolutionary for businesses for years, but selling on the networks has been slower to take off. Rather than focusing on the final leg of the buyer journey, brands should view social selling as a tool to … Read more

Marketing By Kit Smith on December 9th 2016

E-commerce Trends: 7 Predictions on What to Expect in 2017

By the time I’ve written my 2054 e-commerce trends post, people will have forgotten that you ever had to visit shops and hand over physical money. Personally, I almost have. I was recently debating widening my letterbox so it can take … Read more

Marketing By Kit Smith on December 7th 2016