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Brandwatch Blog Articles by Kit Smith

Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

245

Search the Blog

Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

245

Marketing: 105 Amazing Social Media Statistics and Facts

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp. We come across all sorts of interesting stats about social media […] Read more

Marketing By Kit Smith on November 18th 2017

Top 15 Free and Paid Facebook Analytics Tools

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 billion users, it is often the first site brands turn to. Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these […] Read more

Marketing By Kit Smith on October 23rd 2017

Top 17 Competitor Analysis Tools

Getting to know your competitor’s strengths and weaknesses is the foundation on which to base good strategy. For brands, the growth of online activity has seen competitor analysis methods, metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular […] Read more

Marketing By Kit Smith on October 9th 2017

48 Inspirational Marketing Quotes to Motivate Your Selling

Quotes can be great. Whether you use them for practical advice, or just to inspire you on a difficult day, these little nuggets of wisdom can provide the spark you need. Marketers know how to come up with fresh ideas, but they should also know the value in listening to others. As Wilson Mizner once […] Read more

Marketing By Kit Smith on October 5th 2017

29 Free Writing Tools and Resources

While improved technology and empowered customers have heralded the rise of content marketing, the importance of communicating well with others is as old as humanity itself. Luckily, unlike the caveman, we have at our disposal an array of writing tools that can make our communication even better. Whether you are struggling with your productivity, are unable […] Read more

Marketing By Kit Smith on September 27th 2017

How to Identify Market Trends Online Using Tools and Resources

Anyone who has watched a western knows that if you put your ear to the ground and hear a faint rumbling, it’s the signal of an oncoming trend. Bison are in the area, and if you stick around long enough you will soon see that trend materialize, like poor Simba in the Lion King. Identifying […] Read more

Marketing By Kit Smith on January 19th 2017

How Social Media Can Boost Customer Experience Management

“A journey of a thousand miles begins with a single step”. So said ancient Chinese philosopher Lao Tzu. But who walks a thousand miles these days? The Proclaimers, obviously. But basically nobody else. Nowadays, a journey of a thousand miles starts by reaching for your phone or laptop. Research could take in social media, Google searches, website […] Read more

Marketing By Kit Smith on January 11th 2017

How to Calculate and Reduce Customer Churn Rate

Calculating customer churn rate might not be the sexiest piece of work you will do, but it will be a very important one. Think about the effort your brand puts into winning new customers. Are you putting the same effort into retaining them? As well as increasing the number of customers you have, investigating churn […] Read more

Marketing By Kit Smith on December 22nd 2016

Looking Ahead: We Predict 11 Digital Marketing Trends for 2017

Crystal balls. Tarot cards. Extra Sensory Perception. Looking at tea leaves. Using your sixth sense. Fortune cookies. Reading Nostradamus. Precognitive dreaming. Palmistry. There are many ways it is said you can tell the future, and precisely none of them were used to research this list of the biggest digital marketing trends for 2017. Instead, I have taken […] Read more

Marketing By Kit Smith on December 20th 2016

The Ten Best Marketing Campaigns of 2016

After some more recent campaigns? Check out our top ten marketing campaigns of 2017. 2016 was a year. I think that’s probably the best we can say about it. It had exactly the right amount of days in it, and we have ticked off one more loop in our endless journey around the sun. Outside […] Read more

Marketing By Kit Smith on December 16th 2016