Brandwatch Blog Articles by Kit Smith

Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

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Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

245

The Ten Best Marketing Campaigns of 2016

After some more recent campaigns? Check out our top ten marketing campaigns of 2017. 2016 was a year. I think that’s probably the best we can say about it. It had exactly the right amount of days in it, and we have ticked off one more loop in our endless journey around the sun. Outside […] Read more

Marketing By Kit Smith on December 16th 2016

One-to-one Marketing: How to Begin the Evolution

Life as a marketer can be difficult. You develop a brilliant campaign, design the perfect assets and craft the perfect copy. Then ad blockers reduce your audience. Facebook changes its algorithm. Suddenly nobody is seeing your work without a promoted post. Running alongside these problems is the explosion of content marketing, the rise of instant gratification, and the death […] Read more

Marketing By Kit Smith on December 15th 2016

How to Conduct Advertising Research

Strawberries and cream. Rock and roll. Research and analysis. Some things just work well together. Advertising research brings together two strategies together to help improve your marketing from two different approaches. It takes a 360-degree view to maximize the lessons you can take from each marketing campaign. The first is about laying the foundations for good marketing: understanding your […] Read more

Consumer Insights By Kit Smith on December 14th 2016

Twitter Trends: 5 Predictions on What to Expect in 2017

2016 was a difficult year for Twitter. Mind you, it was a difficult year for most of us, so I can forgive it. And actually, I think Twitter’s demise has been overstated – revenue and usage are up, even if the numbers are small. Plus it remains the best network to discover and discuss breaking […] Read more

Marketing By Kit Smith on December 13th 2016

Social Selling: How to Nurture and Generate Leads on Social Media

Social media has been revolutionary for businesses for years, but selling on the networks has been slower to take off. Rather than focusing on the final leg of the buyer journey, brands should view social selling as a tool to improve the customer experience. Social media can help the visibility in each stage of the customer […] Read more

Marketing By Kit Smith on December 9th 2016

E-commerce Trends: 7 Predictions on What to Expect in 2017

By the time I’ve written my 2054 e-commerce trends post, people will have forgotten that you ever had to visit shops and hand over physical money. Personally, I almost have. I was recently debating widening my letterbox so it can take a large pizza from Dominos, meaning I don’t have to converse with the delivery guy. In […] Read more

Marketing By Kit Smith on December 7th 2016

A Complete Guide to Contextual Advertising

There is a scene in Minority Report where miniature cop of the future Tom Cruise is walking down a mall, stressing out as the plotlines converge around him. Suddenly, the billboards start calling his name. “John Anderton! You could use a Guinness right about now”. “Stressed out? Get away, John Anderton”. Any advancement of contextual advertising […] Read more

Marketing By Kit Smith on December 6th 2016

The Best YouTube Marketing Campaigns and Why They Work

On 20 July 1969, an estimated 530 million people watched Neil Armstrong take one giant leap for mankind. At the time, that was around 14% of earth’s entire population. Today, more than a billion people watch videos on YouTube, with almost 5 billion videos watch every single day. Considering 844 million people have watched “Charlie bit […] Read more

Marketing By Kit Smith on December 2nd 2016

Instagram Trends: 6 Predictions on What to Expect in 2017

In 2012, Mark Zuckerberg paid $1billion for Instagram, an app that had 30 million users and only 13 employees. Fast-forward four years and Instagram has over 500 million users, and that growth shows no sign of slowing down. Social media users are often resistant to change, but updates are necessary from the networks’ point of view. As […] Read more

Marketing By Kit Smith on November 29th 2016

How to Conduct Customer Analysis and Customer Segmentation

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those […] Read more

Consumer Insights By Kit Smith on November 24th 2016