Brandwatch Blog Articles by Kit Smith

Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

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Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

245

The Complete Guide to Cause Marketing

In this era of information, people are a lot more knowledgeable about business practices that were once hidden. From clothes produced in sweatshops to avocado sales causing deforestation, people know and care about these topics; 80% of consumers believe that businesses must play a role in addressing societal issues. In the age of the customer, […] Read more

Marketing By Kit Smith on November 23rd 2016

Facebook Trends: 9 Predictions on What to Expect in 2017

Facebook is forever evolving. When I first signed up as a student ten years ago, there was no Newsfeed, everything was publically visible on your friends’ walls, and there were only 12 million accounts. Fast forward 10 years and things have changed. Facebook now has 1.79 billion monthly users. It is constantly updating, testing, and rolling […] Read more

Marketing By Kit Smith on November 22nd 2016

Could Social Data Replace the Consumer Confidence Index?

The US Consumer Confidence Index is a barometer of consumer confidence. It attempts to measure the degree of optimism on the state of the economy by surveying 5,000 households on their saving and spending activities. The index is issued every month by The Conference Board, an independent research organization. The index looks at both current conditions and future […] Read more

Consumer Insights By Kit Smith on November 21st 2016

The Best Pinterest Marketing Campaigns and Why They Work

Pinterest has 100 million active users. While that might seem small fry compared to the likes of Facebook, Twitter, and Instagram, the way the platform is used is markedly different from any other social network. While Google searchers often want a definitive answer from their searches (“What is the EU?“), Pinterest specializes in discovery and […] Read more

Marketing By Kit Smith on November 17th 2016

The Complete Guide to Market Analysis

If you are serious about winning any competition, a little knowledge can go a long way in helping to prepare yourself. What are the rules? Who is competing? What’s the prize on offer? This information can help maximize your chance of winning, shaping how you prepare and the tactics you use. In business, market analysis provides answers […] Read more

Marketing By Kit Smith on November 16th 2016

The Top 5 Content Marketing Trends to Watch in 2017

The growth of content marketing sometimes feels like it will never end, but even if it does continue to grow, we have already reached a highly competitive space. The content marketing landscape is so busy that producing high-quality and high-value content is a minimum requirement. Having a good distribution network to support it is also […] Read more

Marketing By Kit Smith on November 15th 2016

The Best Twitter Campaigns and Why They Work

While Twitter user growth has stalled for now, hundreds of millions of people still use it daily. It also counts many journalists among its users, meaning even non-Twitter users often hear what is happening on the platform. While other social networks make algorithm changes that reduce organic reach, Twitter remains an unfiltered timeline of messages. This […] Read more

Marketing By Kit Smith on November 14th 2016

10 Practical Applications for Social Data

It’s difficult to find a brand that isn’t on social media. It’s widely recognized that brands have to join individuals in social spaces, where so many people spend their time and get their information. The top brands are also employing social intelligence platforms to maximize their effectiveness and get the most out of the social […] Read more

Marketing By Kit Smith on November 10th 2016

Cars and Millennials: Investigating the Impact of Social Media

In recent times it became fashionable to announce the death of the automobile industry. It was thought that cars and millennials don’t mix: young people prefer to take public transport or order an Uber. It turns out that the obituary might have been written too soon. Millennials accounted for 27% of new car sales last year, an […] Read more

Consumer Insights By Kit Smith on November 9th 2016

Marketing: Top 8 Social Media Trends to Watch in 2017

This is the first in a series of posts looking ahead to social media trends for 2017. Social media moves fast. Just as you’ve wrapped your head around a set of features or developed a great new marketing tactic, the rules change. Looking back at the recent developments can help us work out what to expect […] Read more

Marketing By Kit Smith on November 8th 2016