Interview: Michelle Goodall on Planning ‘Moral Marketing’ Campaigns
By Gemma JoyceFeb 18
Published January 3rd 2019
Ever since the first tweet was sent, Twitter has been clocking up some impressive numbers. There is a library’s worth of Twitter stats, facts and figures out there on the internet, so we’ve collected the very best for your reading pleasure.
Whether you’re looking for some stimulating reading with your morning coffee, a self-confessed data geek, or a marketer who wants to understand how Twitter can help your brand, we’ve got the Twitter stats for you.
Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006
Jack Dorsey sent the first ever Tweet on 21 Mar 2006
just setting up my twttr
— Jack (@jack) 21 March 2006
In August 2007 the hashtag debuts, first proposed by user @chrismessina
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Chris Messina (@chrismessina) 23 August 2007
On 15 January 2009, a US Airways flight crashed on NYC’s Hudson River. A photo posted to Twitter broke the news before traditional media, highlighting Twitter’s role in breaking news
In February 2012, Twitter announced a partnership with the Russian search engine Yandex.
In November 2013, Twitter went public with shares being valued at $26 as the market opened and at $44 when it closed.
In March 2015, Twitter acquired the live streaming app Periscope.
Twitter reached a peak in revenue of $717m in Q4 2015. In Q3 2017 it was $590m.
There are 3,900 employees.
Twitter first made profit in Q4 2017.
There are 326M monthly active users
A total of 1.3 billion accounts have been created
Of those, 44% made an account and left before ever sending a Tweet
Only 550 million people have ever sent a Tweet500 million people visit the site each month without logging in
As of Q3 2018, 67m US citizens are monthly active users of Twitter
80% of active users access the site via mobile
707 is the average number of followers
391 million accounts have no followers at all
Katy Perry has the most followers, with over 106m, followed by Justin Bieber and then Barack Obama.
Taylor Swift and Liam Payne are the most influential men and women on Twitter
Journalists make up 24.6% of verified accounts
83% of the world’s leaders are on Twitter
79% of accounts are held outside of the U.S.
Twitter estimates 23m of its active users are actually bots
There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
The most retweeted tweet, one from a Japanese billionaire offering cash prizes, has 5.5m RTs:
— Yusaku Maezawa (MZ) 前澤友作 (@yousuck2020) January 5, 2019
During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute
A day’s worth of Tweets would fill a 10 million page book
Twitter’s top 5 markets (countries) account for 50% of all Tweets
It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
65.8% of US companies with 100+ employees use Twitter for marketing
$70m was spent on ads in 2017
77% of Twitter users feel more positive about a brand when their Tweet has been replied to
58% of top brands have over 100,00 followers on Twitter
92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day
Tweets with images get 150% more retweets
The average Twitter user follows five businesses
80% of Twitter users have mentioned a brand in a Tweet
54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content)
The last two years have seen a 2.5x increase in customer service conversations on Twitter
60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes.
76% of consumers are likely to recommend the brand following friendly service
Companies using Twitter for customer service see a 19% lift in customer satisfaction
Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets.
In the 2016 Q1 shareholder letter, Twitter revealed total ad engagements grew 208% year-on-year
Those are the most interesting and up-to-date Twitter stats and facts that we could find. These statistics provide an interesting and useful overview of Twitter users. For real-time, in-depth insights about your audience or competitors, Brandwatch provides detailed analytics to give your brand the advantage.