99 Amazing Social Media Statistics and Facts

General social media statistics

• For context, as of Dec 2022, total worldwide population is around 8 billion
• The internet has 5.473 billion users by June 2022
• There are 4.62 billion active social media users
• On average, Gen Z and millennials have 8.5 social media accounts per user
• The average daily time spent on social is 147 minutes a day
• 71% of small-to-mid-sized businesses use social media
• $1268.7bn is expected to be spend on social media advertising in 2023

Social media networks by monthly active users

Facebook statistics

• There are 2.9 billion active monthly users as of Q3, 2022
• Facebook is the third most visited website in the world, after Google and YouTube
• 56.6% of the global Facebook users are male, while 43.4% are female
• The average daily time spent on Facebook is 33 min
• The most-followed page is Facebook App's page with more than 185 million
• The most-followed person is Portuguese footballer Cristiano Ronaldo, with over 160 million followers as of December 2022
• There are 60 million active business pages on Facebook
• Facebook has over 6 million active advertisers on the platform

Top 17 countries based on Facebook audience size

Want more? Head to our full list of Facebook statistics.

Twitter statistics

• There are 450 million monthly active users
• 10% of Twitter users are responsible for 92% of tweets
• It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth one
• Twitter users are expected to grow by 1.8% in 2023
• 48% of users turn to Twitter to find the latest news
• 500 million tweets are sent every day
• The US has the most of Twitter users - 77.75 million users
• Twitter is most famous among 25-34 year olds worldwide
• 82% of B2B content marketers use Twitter
• The most followed Twitter account is Barack Obama’s
• Twitter had a 22% increase in year-over-year ad revenue
• The first ever published tweet was sold for $2.9 million
• 118 million businesses use Twitter

We have a much more extensive list of Twitter statistics here.

YouTube statistics

• YouTube is the second most popular social media network worldwide
• YouTube has 2.1 billion monthly active users based all around the world
• The daily spent time on the platform is 19 min
• 2500 new videos are uploaded to Youtube every minute
• The average person watches 19 minutes of YouTube content a day
• 40.9% of watch time happens on mobile
• India has the most YouTube users - 225 million, followed by The United States - 197 million
• YouTube is most popular among people aged 15-35
• 70% of viewers have made a purchase after seeing a brand on YouTube
• The ideal YouTube video length is 10 minutes

We’ve got loads more Youtube statistics here.

Instagram statistics

• Instagram has over 2 billion monthly active users worldwide as of 2022
• Over 95 million photos are uploaded each day
• Instagram is the fourth most popular social media worldwide
• As of December 2022, the most popular Instagram post is Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina
• The majority of the Instagram users are from India - 230 million, followed by the USA - 143.4 million
• 48.2% of Instagram’s global users are female and 51.8% are male
• The largest age group of users are those ages 25-34
• The average Instagram user spends 29 minutes a day on the app
• Instagram Stories have more than 500 million active daily users
• 25% of Gen Z and Millennials use Stories to find products and services
• Instagram Reels receive a 22% higher engagement rate than regular video content
• Brands could advertise to 1.318 billion users on Instagram by January 2023

Want more? We’ve got a much longer list of Instagram statistics available.

TikTok statistics

• TikTok has over 1.5 billion monthly active users in the third quarter of 2022
• The average daily time spent on TikTok is 32 min
• TikTok ranks as the sixth most popular platform, ranked by monthly active users
• TikTok is the most popular overall app downloaded globally
• Based on hashtags, entertainment is the most popular content category
• TikTok is very popular in Asian countries like Indonesia (106.9 million users), Vietnam (49.6 million), Philippines (42.7 million), and Thailand (39.5 million)
• TikTok is expected to have 15 million UK users in 2025
• 25% of TikTok’s active US users are 10-19 years old
• TikTok’s top star is Khaby Lame, who has the most followers
• Females accounted for 57% of TikTok’s active users globally
• 63% of the successful TikTok ads communicate their message right away

To learn more how to start or improve your TikTok strategy check out our guide.

Pinterest statistics

• Pinterest has 433 million active users each month
• 85% of Pinners use the mobile app
• Pinterest is the fourteenth largest social media platform in the world
• The average time spent on Pinterest is 4 minutes and 50 seconds
• 76.2% Pinterest users are female, 17.2% are male and 6.6% are ‘unspecified’ gender
• Most Pinterest’s users are at the age of 25 to 34
• Pinterest’s biggest user base is in the US and the second most popular social media platform there
• 46% of weekly Pinners have discovered a new brand or product on Pinterest
• More than 25% of time spent on Pinterest is related shopping
• 85% of users bought based on Pins from brands

LinkedIn statistics

• LinkedIn has 875 million users worldwide
• LinkedIn is the oldest popular social media platform
• A third of the company engagement is from employees
• Over 58 million companies are on LinkedIn
• LinkedIn has more male (57.2%) than female users
• Millennials make up 60% of LinkedIn’s users
• 75% of B2B marketers advertise on LinkedIn
• LinkedIn is the top platform for B2B lead generation
• Marketers see up to 2x higher conversion rates on LinkedIn

We also have a much larger list of LinkedIn statistics.

Snapchat statistics

• Snapchat had 363 million daily active users worldwide
• The app ranks as the 12th most popular social media platform worldwide
• An average of 6+ billion AR lens plays per day on average
• Users spend 31 min on average per day on Snapchat
• With an audience of 144.35 million users, India has the largest Snapchat user base
• 39% of users consult friends and family on a purchase decision via Snapchat
• 34% of people say they use Snapchat more than other social media while hanging out with friends
• Advertisers could reach 634.8 million users on Snapchat in January 2023

Head here to check out our bigger list of Snapchat statistics.