[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide

Published March 8th 2023

99 Amazing Social Media Statistics and Facts

Read a collection of social media data looking at the major platforms and how people worldwide use them for pleasure and business.

We come across all sorts of interesting stats about social media platforms and users, and we’ve collated the best of them in this bumper facts list. It is a great resource to give context to your social media marketing efforts.

Knowing the statistics behind the social networks can help you adjust your strategies and budget, allowing focused targeting of users.

General social media statistics

Social media networks by monthly active users

Facebook statistics

Top 17 countries based on Facebook audience size

Want more? Head to our full list of Facebook statistics.

Twitter statistics

We have a much more extensive list of Twitter statistics here.

YouTube statistics

We’ve got loads more Youtube statistics here.

Instagram statistics

Want more? We’ve got a much longer list of Instagram statistics available.

TikTok statistics

To learn more how to start or improve your TikTok strategy check out our guide.

Pinterest statistics

LinkedIn statistics

We also have a much larger list of LinkedIn statistics.

Snapchat statistics

Head here to check out our bigger list of Snapchat statistics.

That’s a wrap!

That’s your fill of social media statistics for now, with just a tiny fraction of the useful stats and facts available out there. We’ll be updating this list as we get new data points that can help your brand grow on social media.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how to boost your social media strategy.

Get all the social tea in our Social Media Professionals group on LinkedIn.

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.