Social media statistics

• For context, as of Dec 2019, total worldwide population is 7.8 billion
• The internet has 4.54 billion users
• There are 3.725 billion active social media users
• On average, people have 7.6 social media accounts
• The average daily time spent on social is 142 minutes a day
• 91% of retail brands use 2 or more social media channels
• 81% of all small and medium businesses use some kind of social platform
• Social media users grew by 328 million between October 2018 and October 2019.
• That works out at 10 new social media users per second.
• Facebook Messenger and Whatsapp handle 60 billion messages a day
• When asked 81% of teenagers felt social media has a positive effect on their lives
• Another study found the effect of social media on teenagers was ‘trivial’
• A third from the Royal Society for Public Health found there were a range of negative and positive effects:

User numbers

4Chan: 27.7 million

Airbnb: 150 million users

Facebook: 2.449 billion users

Flickr: 60 million users

Google+: 111 million users (RIP)

Instagram: 1bn users

LinkedIn: 660 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 265 million users

Reddit: 430 million monthly users

Snapchat: 210 million daily users

TikTok: 500 million users

Twitter: 145 million daily users

Wechat: 1 billion users

Weibo: 600 million users

WhatsApp: 1.6 billion users

YouTube: 1.9 billion users

Social media business statistics

• Social networks earned an estimated $8.3 billion from advertising in 2015
• $90bn was spent on social network advertising in 2019
• 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
• Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
• People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
• 96% of the people that discuss brands online do not follow those brands’ owned profiles
• 78 percent of people who complain to a brand via Twitter expect a response within an hour

Social video statistics

• Facebook now sees 8 billion average daily video views from 500 million users
• Snapchat users also sees 8 billion average daily video views
• US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
• Also in the US, there were 175.4m people watching digital video content
• 78% of people watch online videos every week, 55% watch every day
• 51% of internet users watch vlogs

Content statistics

• On WordPress alone, 70 million blog posts are published every month
• A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared each day
• The top 3 content marketing tactics are social media content (83%), blogs (80%), and email newsletters (77%)
• 89% of B2B marketers use content marketing strategies

Google statistics

• Google processes 100 billion searches a month
• That’s an average of 40,000 search queries every second
• 92.81% of all internet searches are carried out by Google
• Those searches are carried out by 1.17 billion unique users
• Every day, 15% of that day’s queries have never been asked before
• Google has answered 450 billion unique queries since 2003
• 60% of Google’s searches come from mobile devices
• By 2014, Google had indexed over 130,000,000,000,000 (130 trillion) web pages
• To carry out all these searches, Google’s data centre uses 0.01% of worldwide electricity, although it hopes to cut its energy use by 15% using AI

Facebook statistics

• Facebook adds 500,000 new users every day; 6 new profiles every second
• 69% of all Americans are on Facebook
• 79% of all online US adults use Facebook
• 74% of Facebook users check it every day
• The average user spends 35 minutes on Facebook a day
• The average (mean) number of friends is 155
• Half of internet users who do not use Facebook themselves live with someone who does
• Of those, 24% say that they look at posts or photos on that person’s account
• There are an estimated 270 million fake Facebook profiles
• The most popular page is Facebook’s main page with 204.7m likes. The most liked non-Facebook owned page is Christiano Ronaldo’s with 122.6m.
• There are 60 million active business pages on Facebook
• Facebook has 5 million active advertisers on the platform.
• Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands

Want more? Head to our full list of Facebook statistics.

Twitter statistics

• 500 million people visit Twitter each month without logging in
• There is a total of 1.3 billion accounts, with 330 million monthly active users
• Of those, 44% made an account and left before ever sending a Tweet
• The average Twitter user has 707 followers
• But 391 million accounts have no followers at all
• There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
• Twitter’s top 5 markets (countries) account for 50% of all Tweets
• It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
• 22% of Americans use Twitter
• 65.8% of US companies with 100+ employees use Twitter for marketing
• 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
• The most influential person on Twitter is Taylor Swift, followed by Donald Trump
• The most followed Twitter account is Barack Obama’s.

We have a much more extensive list of Twitter statistics here.

YouTube statistics

• 300 hours of video are uploaded to Youtube every minute
• People now watch 1 billion hours of YouTube videos every day
• The average person wtaches 40 minutes of YouTube content a day
• More than half of YouTube views come from mobile devices
• 90% of American 18-24 year olds use YouTube
• The average mobile viewing session lasts more than 40 minutes
• The user submitted video with the most views is the video for Luis Fonsi’s song ‘Despacito’ with 6.58 billion views
• YouTube sees around 1,148bn mobile video views per day
• In 2014, the most searched term was music. The second was Minecraft
• The most searched terms in the US now are ‘pewdiepie’, ‘markiplier’, and ‘asmr’ (Source: Ahrefs)
• 9% of U.S small businesses use Youtube
• You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)

We’ve got loads more Youtube statistics here.

Instagram statistics

• There are 1bn Monthly Active Users on Instagram
• Over 95 million photos are uploaded each day
• There are 4.2 billion Instagram Likes per day
• More than 40 billion photos have been shared so far
• The average Instagram user spends 15 minutes a day on the app
• 90 percent of Instagram users are younger than 35
• When Instagram introduced videos, more than 5 million were shared in 24 hours
• Pizza is the most popular Instagrammed food, behind sushi and steak
• The most liked picture on Instagram is one of an egg
• 37% of Americans now use the platform
• 24% of US teens cite Instagram as their favorite social network

Want more? We’ve got a much longer list of Instagram statistics available.

Pinterest statistics

• Pinterest has 200 million active users each month
• 28% of all online US citizens use the platform
• 67% of Pinterest users are under 40-years-old
• The best time to Pin is Saturday from 8pm-11pm
• In 2014, male audience grew 41% and their average time spent on Pinterest tripled to more than 75 minutes per visitor

LinkedIn statistics

• LinkedIn has 650 million members
• 27% of US adults use the platform
• 106 million of those access the site on a monthly basis
• More than 1 million members have published content on LinkedIn
• The average CEO has 930 LinkedIn connections
• Over 3 million companies have created LinkedIn accounts
• But only 17% of US small businesses use LinkedIn

We also have a much larger list of LinkedIn statistics.

Snapchat statistics

• Snapchat has 210m active daily users
• 60% of them are under 25
• 24% of US adults use Snapchat
• In 2016, $90m was spent on Snapchat ads
• The average user spends 25 minutes a day on Snapchat
• 73% of American 18-24 year olds use the platform
• 47% of US teens think it’s better than Facebook, while 24% think it’s better than Instagram

Head here to check out our bigger list of Snapchat statistics.