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Marketing

Published June 13th 2019

126 Amazing Social Media Statistics and Facts

A collection of 123 social media statistics and facts looking at the major platforms and how people around the world use them for pleasure and business.

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting.As we’re data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media platforms and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Social media statistics

User numbers

4Chan: 22 million

Airbnb: 150 million users

Facebook: 2,375 billion users

Flickr: 90 million users

Google+: 111 million users (RIP)

Instagram: 1bn users

LinkedIn: 610 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 265 million users

Reddit: 542 million users

Snapchat: 190 million daily users

Twitter: 330 million users

Wechat: 1 billion users

Weibo: 600 million users

WhatsApp: 1.6 billion users

YouTube: 1.9 billion users

Social media business statistics

Social video statistics

Content statistics

Google statistics

Facebook statistics

Want more? Head to our full list of Facebook statistics.

Twitter statistics

We have a much more extensive list of Twitter statistics here.

YouTube statistics

We’ve got loads more Youtube statistics here.

Instagram statistics

Want more? We’ve got a much longer list of Instagram statistics available.

Pinterest statistics

LinkedIn statistics

We also have a much larger list of LinkedIn statistics.

Snapchat statistics

Head here to check out our bigger list of Snapchat statistics.

That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. We’ll be updating this list as we get new data points.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Consumer Research can boost your social media strategy.

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