Marketing

Published September 2nd 2018

121 Amazing Social Media Statistics and Facts

A collection of 121 social media statistics and facts looking at the major platforms and how people around the world use them for pleasure and business.

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting.As we’re data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media platforms and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Social media statistics

Social media business statistics

Content statistics

Social video statistics

Google statistics

Facebook statistics

Want more? Head to our full list of Facebook statistics.

Twitter statistics

We have a much more extensive list of Twitter statistics here.

Youtube statistics

We’ve got loads more Youtube statistics here.

Instagram statistics

Want more? We’ve got a much longer list of Instagram statistics available.

Pinterest statistics

LinkedIn statistics

We also have a much larger list of LinkedIn statistics.

Snapchat statistics

Head here to check out our bigger list of Snapchat statistics.

That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. We’ll be updating this list as we get new data points.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Analytics can boost your social media strategy.

Share this post
Categories
Marketing
Search the blog
React Newsletter

Sign-up to receive the latest insights into online trends.

Sign Up
Plot Curve
Brandwatch Analytics

Brandwatch Analytics is the world-leading social listening platform

The most powerful and responsive social media listening and analytics platform available

Learn More
Airline Analysis DashboardOverviewKey InsightsLast 7 MonthsLast 7 MonthsLast 7 MonthsShare of VoiceTopicsSentimentDemographicsProjectAirlinesAditi@analyst.comDashboardsDataToolsReportsAlerts5kSepOctNovDecJanFebMarApr10k15k20k05k10k15k20k0Historical ComparisonGoQuick Search20%35%5%10%30%SepOctNovDecJanFebMarMention VolumeMention VolumeJet AirwaysFly FirstRoyal AirwaysAir AtlanticPacific AirlinesJet AirwaysFly FirstRoyal AirwaysAir AtlanticPacific AirlinesJet AirwaysFly FirstRoyal AirwaysAir AtlanticPacific Airlines