The Top Digital Marketing Trends Marketers Should Look Out for in 2024
By Michaela VoglNov 30
You don’t need to be told how important your social media visuals are. In fact, a survey found that 63.2% of businesses rely heavily on images and videos as part of their marketing strategy.
So many platforms, so many rules.
Getting your visuals to look good on everything from Facebook to Pinterest is difficult without a guide. So we decided to make one.
We’ve looked at the various sizes and dimensions you need to know to make your social accounts look great and do what they’re supposed to.
All of the sizes in the titles are recommended ones. Often you can use larger sizes but stick to the aspect ratios to ensure images and videos display correctly.
Below you'll find dimensions for the following platforms:
Let's get to it.
Facebook is becoming more and more visual in character, as well as increasingly geared for mobile. And in 2023, Facebook is still the world’s biggest social media platform, with over 2.9 billion monthly active users.
That’s a lot of eyes that might be seeing your content. So the potential is huge here, especially with algorithm changes that favour engagement and sharing.
There’s a number of different image and video types on Facebook, from ones in your feed to profile pages. We’ve listed them below:
Most likely, the most-viewed picture you’ll post on the platform – your Page’s profile picture – will act as your avatar across the site.
Often the first thing people will see when they come across you, it will appear alongside all of your posts, your comments, and pretty much all of your Facebook activity.
Introduced in 2011, Facebook cover photos give you a huge chunk of space at the top of your Page to stick a photo or a video.
This is a great way to add more character to your Page without sacrificing your pretty profile picture.
This refers to the image Facebook uses when it generates a box from a shared link. You also get the content’s title and description along with the image.
Getting the image size right is integral to making your content look good whenever someone shares it on Facebook. Get it wrong and the image can be cropped poorly or stretched out.
That’s the best recommendation for making an image look good on your timeline and on your fans’ Newsfeeds.
With over 396.5m users, Twitter is another huge platform, but gone are the days when your pithy observations were enough to get you noticed on Twitter. Everything moves faster here, so you need striking images to stand out in a fast-moving newsfeed.
According to research, tweets with images get 150% more retweets than their imageless counterparts. Not to be sniffed at.
Seen on your profile page and on every tweet you make, your Twitter profile picture is very important. Particularly so if you’re a brand.
Most commonly, companies will use their logos, but some also make seasonal edits to spruce them up and grab a bit of attention now and then.
As previously mentioned, sharing images increases engagement and gets more people to see your content. Getting the right image size will help you maximize results.
Twitter will crop and resize based on the image you use. To get it looking at its best in the stream, though, 1600 x 900px is your best bet.
Like Facebook, Twitter lets you add a huge photo to your profile to show how interesting and great you are.
Businesses use this in different ways, from advertising new products and events, extra branding, or just showing some nice staff photos (we look at this in our Twitter audit guide.)
Since its inception, Instagram has been a visual network where marketers can indulge their inner photographer and filmmaker.
Take the best of the three orientations for Instagram posts (square, landscape, and portrait). Choose the right one for your brand and compose your photos or videos accordingly. And let your creative juices flow into Stories and Reels by having in mind the right dimensions for those formats.
As with all profile pictures, this will be seen next to every photo you post, so it’s important to make it eye-catching.
Your profile picture will display at 110 x 110px on mobile and 180 x 180px on desktop. A 320 x 320px image will ensure it looks good across all devices.
Instagram photo sizes:
This refers to the photo seen in the Instagram feed or when tapped on from elsewhere (such as someone’s profile page).
This is how your picture will appear on someone’s profile page or in a hashtag search, for example. Something that catches the eye can be important.
Getting this right is very handy if you’re showcasing products, while even more so if you want to turn your entire profile page into a single picture.
We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid). Why? Because this maximises the space, you take up in the feeds, as most people use their phones to browse through these channels.
Time for some serious business. Now we’re onto LinkedIn, where deals and recruitments are made, and an endless line of thought leaders post interesting status updates.
It is a great place to connect with people, so grabbing their attention can be really valuable. And as always, images are key for doing that.
Your company logo image will lead your brand’s way on the platform. It’s generally just filled out with your logo.
This is probably the best approach for a platform like LinkedIn, but if you feel like trying something different, go ahead.
Here we have a massive space for an image on your LinkedIn Page. It goes right at the top, so it’s some prime real estate to show what you’re offering.
This hero image refers to the ‘Life' tab company pages have when they signed up for the platform’s paid recruitment service.
It’s used to show off a company’s culture in order to attract recruits, so if you’re getting one set up, it’s best to aim for fun and happiness rather than grey suits and briefcases.
While brand fidelity and clarity remain the most important elements on LinkedIn, a beautifully turned-out LinkedIn Page is an invaluable asset and calling card for your brand.
Aim for polished, maximum-resolution photos. If recruitment is one of your goals, use your image and video real estate to show off your company’s best side.
While videos are the aim of the game here, the right imagery can be the difference between new subscribers and being ignored entirely.
Successful YouTubers have learned the art of engaging previews, so this is the place to start.
The YouTube profile image isn’t as prominent compared to other platforms, but it’s still important.
What you choose is up to you. YouTubers often use a picture of their own face, while publishers and companies use their logos. Spend some time thinking about the best choice for you.
Also referred to as ‘channel art’, this will sit at the top of your YouTube channel. It gets a lot of space, so it’s worth taking time over it.
Think about what will help explain what to expect from your channel. A good place to start is to look at the topics you most often discuss.
When you upload a video, YouTube can pick a frame from it as the image preview. This isn’t always suitable, though, mainly if the video is in the wrong aspect ratio or you want a more descriptive cover.
When you want to have your own image, you can create it separately. Take a look at some of the most subscribed-to YouTubers to get some inspiration.
Pinterest is all about visuals. Over 430 million people use Pinterest monthly to discover trends and find inspiration about anything from weddings to decorating their homes, so it’s a prime spot for retail companies.
Getting the images right and showing off your products properly is essential.
The Pinterest profile photo doesn’t take up too much space on Pinterest, but it’s nice to give a human face to your boards.
Pins are all those images you see on Pinterest that other people have submitted. They act differently on different parts of the site, so the guidelines are a bit more in-depth for this one:
Once you’ve spent ages putting together some great pins in a board, you want the board to look good too.
A board cover image can help users understand what’s on the board and entice them to click.
To set this, you’ll need to upload the image you want to use as a pin first.
TikTok is one of the trendiest video-sharing apps that people are going after. Not just people but brands have jumped on the bandwagon, too, to engage and reach new audiences. Here is what brands need to be aware of when it comes to dimension basics on the app.
Snapchat helps people and brands tell stories via fun filters and enticing content that disappears in 24 hours. Snapchat is also the network that introduced the well-known Story format that was later adopted by most of the big social networks.
Find the right dimensions for your brand to engage with the Snapchat community right below.
Now that you’re equipped with the key data on various social media image sizes, it’s time to apply those into your marketing strategy and day-to-day work on the social networks.
Bookmark this always up-to-date guide to keep your social images as picture-perfect as possible.