[Guide] The Social Media Management Maturity Model

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Published December 12th 2023

The 2024 Social Media Image Sizes Guide

Find all the right social image and video sizes and dimensions for Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), YouTube, and Snapchat in this comprehensive guide.

Explore Social Media Management

You don’t need to be told how important your social media visuals are. In fact, a survey found that 63.2% of businesses rely heavily on images and videos as part of their marketing strategy.

There are so many platforms and so many rules.

Getting your visuals to look good on everything from Facebook to Pinterest is difficult without a guide. So we decided to make one.

We’ve looked at the various sizes and dimensions you need to know to make your social accounts look great and do what they’re supposed to.

All of the sizes in the titles are recommended ones. Often, you can use larger sizes but stick to the aspect ratios to ensure images and videos display correctly.

Below, you'll find dimensions for the following platforms:

Let's get to it.

Facebook social image and video sizes

Facebook is becoming more and more visual in character, as well as increasingly geared for mobile. And in 2023, Facebook is still the world’s biggest social media platform, with nearly 3,05 billion monthly active users

That’s a lot of eyes that might be seeing your content. The potential is huge here, especially with algorithm changes that favor engagement and sharing.

There are a number of different image and video types on Facebook, from ones in your feed to profile pages. We’ve listed them below.

Facebook profile picture size: 196 px x 196 px

Most likely, the most-viewed picture you’ll post on the platform – your Page’s profile picture – will act as your avatar across the site.

It’s often the first thing people will see when they come across you and will appear alongside your posts, your comments, and pretty much all of your Facebook activity.


  • The picture will display at 176 x 176 pixels on computers and 196 x 196 pixels on smartphones
  • For best quality, your uploaded photo should be at least 320 x 320 pixels 
  • It needs a 1:1 aspect ratio
  • The picture will be cropped to a circle

Facebook cover image size: 851 px x 315 px

Introduced in 2011, Facebook cover photos give you a huge chunk of space at the top of your page to stick a photo or a video.

This is a great way to add more character to your page without sacrificing your pretty profile picture.


  • For best results, the picture must be at least 400 pixels wide and 150 pixels tall
  • The aspect ratio is 16:9
  • Remember that your profile picture partially covers the left-hand side of your cover photo
  • You can upload a single photo or multiple photos that will be displayed as a slideshow 
  • Get all the details for cover images here

Facebook shared link image size: 1200 px x 630 px

This refers to the image Facebook uses when it generates a box from a shared link. You also get the content’s title and description along with the image.

Getting the image size right is integral to making your content look good whenever someone shares it on Facebook. Get it wrong, and the image can be cropped poorly or stretched out.


  • The link image is automatically pulled from the destination web page
  • Consider how the image will fit with your content’s title and description
  • The image must be smaller than 8 MB
  • If you have issues sharing an image link, you can fix it with the Sharing Debugger

Facebook post image size: 1080 px x 1350 px

That’s the best recommendation for making an image look good on your timeline and on your fans’ Newsfeeds.


  • Multiple placements are available for your image posts on and off your Timeline. You can check the detailed recommended sizes here
  • Facebook will auto-crop or resize when you exceed limits, so always test your image

Other Facebook image and video sizes:

  • Facebook group cover image size: 1640 px x 856 px
  • Facebook video source ratio: 16:9 to 9:16
  • Maximum Facebook video length on Feed: 240 minutes  
  • Facebook image and video ad sizes
  • Facebook Story video ad size: at least 1080 x 1080 pixel
  • Facebook Messenger Stories image ad size: at least 1080 x 1080 pixel
  • Facebook Reels recommended ratio: 9:16 and recommended resolution of 1080 pixel

Pro Tip

Your audience's attention span is extremely short on social media, so keep Facebook videos as short as possible. 

Facebook is still a ‘social’ network at heart, so professional users are advised to avoid going too commercial or product-driven with imagery. Instead, aim to convey the human side of your brand – and, as with all the networks here, use the best resolution possible and shoot for the optimal Facebook post dimensions.

X (formerly Twitter) social image and video sizes

With nearly 336 million monthly active users, X is another huge platform and one of the biggest social media networks worldwide. Everything moves faster here, so you need striking images to stand out in a fast-moving newsfeed. 

According to research, posts with images get 150% more shares than their imageless counterparts. Not to be sniffed at.

X profile picture size: 400 px x 400 px

Seen on your profile page and on every tweet you make, your X profile picture is very important. Particularly so if you’re a brand.

Most commonly, companies will use their logos, but some also make seasonal edits to spruce them up and grab a bit of attention now and then.


  • Remember that the profile picture will be circular
  • Recommended image size: 400 by 400 pixels
  • Minimum image size: 200 by 200 pixels
  • The aspect ratio is 1:1
  • Maximum file size: 2 MB

X in-stream photos image size: 1600 px x 900 px

As previously mentioned, sharing images increases engagement and gets more people to see your content. Getting the right image size will help you maximize results.

X will crop and resize based on the image you use. To get it looking at its best in the stream, though, 1600 px x 900 px is your best bet.


  • Minimum size: 600 by 335 pixels
  • Supported formats: GIF, JPG, and PNG
  • The maximum file size is 5 MB for images and GIFs on mobile and 15 MB on the web

X header photo size: 1500 px x 500 px

Like Facebook, X lets you add a huge photo to your profile to show how interesting and great you are.

Businesses use this in different ways, from advertising new products and events, extra branding, or just showing some nice staff photos.


  • Beware that the image will be responsive based on screen size, so choose with variation in mind
  • To future-proof the image, it’s best to use the maximum size
  • Header images are cropped to an aspect ratio of 3:1

Other X image and video sizes:

  • Minimum X card image size: 120 x 120 pixels
  • X video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait). You can read more on video specifications here
  • Maximum X video length: 140 seconds (Premium subscribers can post videos up to three hours long)
  • You can find an overview of X image and video sizes for ads here

Pro Tip

Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement on X.

Instagram social image sizes

Since its inception, Instagram has been a visual network where marketers can indulge their inner photographers and filmmakers.

Take the best of the three orientations for Instagram posts (square, landscape, and portrait). Choose the right one for your brand and compose your photos or videos accordingly. And let your creative juices flow into Stories and Reels by considering the right dimensions for those formats.

Instagram profile picture size: 320 px x 320 px

As with all profile pictures, this will be seen next to every photo you post, so it’s important to make it eye-catching.

Your profile picture will display at 110 px x 110 px on mobile and 180 px x 180 px on desktop. A 320 px x 320 px image will ensure it looks good across all devices.


  • Keep the aspect ratio to 1:1
  • The profile picture will be cropped to a circle

Instagram photo sizes:

  • 1080 px x 1080 px (square)
  • 1080 px x 566 px (landscape)
  • 1080 px x 1350 px (portrait)  

This refers to the photo seen in the Instagram feed or when tapped on from elsewhere (such as someone’s profile page).


  • 1080 px is your limit – anything over, and you’ll have to crop your image
  • Always remember how it looks on mobile is more important than on desktop

Instagram thumbnail image size: 161 px x 161 px (1:1)

This is how your picture will appear on someone’s profile page or in a hashtag search. Something that catches the eye can be important.

Getting this right is very handy if you’re showcasing products, while even more so if you want to turn your entire profile page into a single picture.


  • If your image is a 1:1 square, you can go straight away
  • For rectangle or vertical photos, Instagram will crop from the center

Instagram Stories and Reels size: 1080 px x 1920 px

Instagram Stories and Reels are the most popular content forms on Instagram, and uploading them in the correct size format is important to catch the eye of the viewer. 


  • The ideal size for Instagram Stories and Reels is 1080 px x 1920 px
  • The aspect ratio is 9:16 
  • The video might get cropped to fit the ratio if you don't stick to the ratio
  • The recommended size for the Reel cover photo is 420 px x 654 px

Other Instagram sizes

  • Recommended Instagram video aspect ratio: 1:1 ratio (square), 1.91:1 (horizontal), 4:5 (vertical)
  • Carousel posts and ads: 1080 px x 1080 px (square), 1080 px x 566 px (landscape), and 1080 px x 1350 px (portrait) are also supported and can be a video or static image  
  • Instagram ads size: 1080 px x 566 px (landscape), 1080 px x 1080 px (square), 1080 px x 1920 px (Stories)  

Pro Tip

We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid). Why? Because this maximizes the space you take up in the feeds, as most people use their phones to browse through these channels.

LinkedIn social image sizes

Time for some serious business. Now we’re onto LinkedIn, where deals and recruitments are made, and an endless line of thought leaders post interesting status updates.

It is a great place to connect with people, so grabbing their attention can be really valuable. And as always, images are vital for doing that.

LinkedIn company logo image size: 400 px x 400 px

Your company logo image will lead your brand’s way on the platform. It’s generally just filled out with your logo.

This is probably the best approach for a platform like LinkedIn, but if you feel like trying something different, go ahead.


  • Images smaller than 400 px × 400 px work but risk being cropped and pixelated
  • The image will be cropped into a circle
  • The image must be a JPEG or PNG file and under 3 MB

LinkedIn Page’s cover image size: 1128 px x 191 px

Here, we have a massive space for an image on your LinkedIn Page. It goes right at the top, so it’s some prime real estate to show what you’re offering.


  • Remember, your company logo image will poke through from below
  • Also, keep in mind that if the image has a low resolution, it'll look blurry
  • Keep in mind that the image will appear differently on various devices

LinkedIn Life tab main image size: 1128 px x 376px

This hero image refers to the ‘Life' tab company pages have when they signed up for the platform’s paid recruitment service.

It’s used to show off a company’s culture in order to attract recruits, so if you’re getting one set up, it’s best to aim for fun and happiness rather than gray suits and briefcases.


  • This only applies if you have the Life tab on your company page
  • Other Life tab image sizes: Life tab custom modules image size: 502 x 282 pixels and Life tab company photos image sizes: 900 x 600 pixels

Other LinkedIn image and video sizes:

  • LinkedIn post image size: 1200 px x 627 px
  • LinkedIn link post size: 1200 px x 627 px

Pro Tip

While brand fidelity and clarity remain the most important elements on LinkedIn, a beautifully turned-out LinkedIn Page is an invaluable asset and calling card for your brand. 

Aim for polished, maximum-resolution photos. If recruitment is one of your goals, use your image and video real estate to show off your company’s best sides.

YouTube social image sizes

While videos are the aim of the game here, the right imagery can be the difference between new subscribers and being ignored entirely.

Successful YouTubers have learned the art of engaging previews, so this is the place to start.

YouTube profile picture image size: 800 px x 800 px

The YouTube profile image isn’t as prominent compared to other platforms, but it’s still important.

What you choose is up to you. YouTubers often use a picture of their own face, while publishers and companies use their logos. Spend some time thinking about the best choice for you.


  • The recommended image size is 800 px x 800 px, any smaller than that, you risk a low-quality image
  • If you are uploading a photo, make sure it's centered
  • The profile picture will be cropped into a circle
  • Displays as 98 x 98 pixels
  • Image types: JPG, GIF, BMP, or PNG

YouTube channel cover image size: 2560 px x 1440 px

Also referred to as ‘channel art,’ this will sit at the top of your YouTube channel. It gets a lot of space, so it’s worth taking time over it.

Think about what will help explain what to expect from your channel. A good place to start is to look at the topics you most often discuss.


  • Minimum dimension: 2560 px x 1440 px
  • Aspect ratio is 16:9
  • Remember that your cover image will be displayed differently on devices and may be cropped, so make sure to have the most important information in the middle of the image

YouTube thumbnail image size: 1280 px x 720 px

When you upload a video, YouTube can pick a frame from it as the image preview. This isn’t always suitable, though, mainly if the video is in the wrong aspect ratio or you want a more descriptive cover.

When you want to have your own image, you can create it separately. Take a look at some of the most subscribed-to YouTubers to get some inspiration.

YouTube Shorts size: 1920 px x 1080 px

YouTube Shorts are a great way to post snackable content. There are some different rules compared to regular YouTube videos. For one, to be able to post YouTube Shorts, you must have at least 1,000 subscribers.


  • Dimensions are 1920 px x 1080 px with a 9:16 aspect ratio
  • Videos must be shot vertically
  • Videos can be up to 60 seconds long. It can be one video or several 15-second-long videos combined

Pro Tip

Create a publishing schedule for your YouTube channel. Try to be consistent and post regularly to keep your audience engaged. Be sustainable and choose consistency over frequency to ensure you are posting quality content.

Pinterest social image sizes

Pinterest is all about visuals. Over 480 million people use Pinterest monthly to discover trends and find inspiration about anything from weddings to decorating their homes, so it’s a prime spot for retail companies.

Getting the images right and showing off your products properly is essential.

Pinterest profile photo size: 165 px x 165 px

The Pinterest profile photo doesn’t take up too much space on Pinterest, but it’s nice to give a human face to your boards.


  • The image will be cropped into a circle
  • It must be kept below 10 MB

Pinterest cover image size: 800 px x 450 px

You can add a cover image to your profile to make it more captivating and make it stand out.


Pinterest Pin image size: 1000 px x 1500 px

Pins are all those images you see on Pinterest that other people have submitted. They act differently on different parts of the site, so the guidelines are a bit more in-depth for this one.


  • Pins sit in portrait mode, usually with an aspect ratio of 2:3
  • Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds
  • File type: PNG or JPEG
  • Maximum file size: 20 MB

Pinterest board display image size: 600 px x 600 px

Once you’ve spent ages putting together some great pins in a board, you want the board to look good, too.

A board cover image can help users understand what’s on the board and entice them to click.

To set this, you’ll need to upload the image you want to use as a pin first.


  • The aspect ratio is 1:1
  • Your cover image will sit square with two other pins on the right
  • Using the board ‘Edit’ function, you can set the cover

Other Pinterest image sizes:

  • Pinterest Video specs: square (1:1) or vertical (2:3, 9:16); length: minimum 4 seconds, maximum 15 minutes
  • Pinterest carousels: image aspect ratio: 1:1 or 2:3, 1000 px x 1000 px, or 1000 px x 1500 px
  • Pinterest Story Pins image size: 1080 px x 1920 px

Pro Tip

Focus is key. Consider your target audience when creating a board, and make sure it is something that will be of interest to them. Keep in mind that the first boards on your profile are the most visible. Create a secret board where you collect content that inspires your content strategy.

TikTok social image sizes

TikTok is one of the trendiest video-sharing apps that people are going after. Not just people but brands have jumped on the bandwagon, too, to engage and reach new audiences. Here is what brands need to be aware of when it comes to dimension basics on the app.


This NewJeans and J.I.D collaboration is Real Magic 🎤 🎶. Watch the full performance NOW. #RealMagic #CokeStudio #JID #NewJeans #HipHop #KPop #bunnies #Raptok #BestFlows

♬ 오리지널 사운드 - NewJeans - NewJeans

TikTok Profile photo: 200 px x 200 px 

Your profile photo will be the first thing people see when they look at your videos. Brands usually use their logo for their profile photo.


  • The recommended image size is 200 px x 200 px, but it must be at least 20 px x 20 px
  • The aspect ratio is 1:1
  •  The photo will be cropped to a circle

TikTok video size: 1080 px x 1920 px 

TikTok is all about videos. To stick out and catch the attention of viewers, it’s important to get the dimensions right. 


  • The aspect ratio is 19:6
  • The maximum video length for videos recorded in the app is three minutes; for uploaded videos, it's ten minutes 

Recommended TikTok image sizes:

  • TikTok Stories size: 1080 px x 1920 px, maximum 15 seconds long
  • TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9

Pro Tip

On TikTok, you need to grab the attention of the viewer in the first few seconds to pull them in. Put your key information at the start of the video and use audio and filters to make your video more fun. For content inspiration, look at the Discover feed to see what videos and sounds are trending at the moment.

Snapchat social image sizes

Snapchat helps people and brands tell stories via fun filters and enticing content that disappears in 24 hours. Snapchat is also the network that introduced the well-known Story format that was later adopted by most of the big social networks. 

Find the right dimensions for your brand to engage with the Snapchat community right below.

Recommended Snapchat image sizes:

  • Profile picture: 375 px x 569 px (uploaded it will be visible at 375 px x 258 px)
  • Ads image size: 1080 px x 1920 px, aspect ratio is 9:16
  • Geofilter image size: 1080 px x 1920 px
  • Stories’ size: 1080 px x 1920 px; max file size 34 MB; duration: 10 seconds or less

Pro Tip

Keep in mind that Snapchat has a young audience, with over 61% of users between the ages of 18 and 34. Engage your audience with fun and playful content. Use Snapchat Insights to see which content performs best and adjust your content strategy for better results.

That’s a wrap!

Now that you’re equipped with the key data on various social media image sizes, it’s time to apply those to your marketing strategy and day-to-day work on social networks.

Bookmark this always up-to-date guide to keep your social images as picture-perfect as possible.

Get all the social tea in our Social Media Professionals group on LinkedIn.

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