5 Social Media News Stories You Need to Read This Week
By Roza TsvetkovaMay 31
All you need to create a winning social media strategy for your brand.
Published October 28th 2022
From humble beginnings, YouTube now boasts billions of users, videos on every topic imaginable, and can take credit for a slew of careers that took their first steps on the platform.
It is now a media giant in its own right, and if a video goes viral, there’s a big chance you watched it on YouTube.
In its near 16 years of existence many different videos have held the coveted “most viewed” title, but which ones currently hold the crown?
Below we’ve listed the 20 most watched YouTube videos on the platform so you can find out.
To start things off, we have a classic nursery rhyme, showing just how influential child viewership will be on this list.
Now it’s Ed Sheeran’s turn, with his “Thinking Out Loud” video racking up a huge amount of views over the years.
A blast from the past for people of a certain age, this song inexplicable has had a comeback in recent years.
Justin Bieber was literally discovered on YouTube, so it’s perfectly natural for him to make the list. While his 2010 track “Baby” was itself a huge hit on YouTube way back when, his more recent track “Sorry” has vastly surpassed it.
In case you were wondering, yes, most of these are going to be music videos. Next it’s this 2013 video from OneRepublic.
Katy Perry is the only female musician to make this list - and she makes it twice. Great for her, but not so great for gender representation.
Next up we have Maroon 5.
This strange and short video is up next. Depicting an alien-type creature dancing to “Dame Tu Cosita” by El Chombo, you would never guess it has over three billion views.
Our first video aimed at children on the list (and there are many), we have a video for this famous tune.
Now we have some kids entertainment again. This Russian video is from the Masha and the Bear series, all about a fatherly bear who looks after said Masha.
The archetype of viral YouTube videos, and one of the oldest ones on this list, it’s the K-pop megastar Psy with “Gangnam Style”.
While it’s been usurped since, it spent 1,689 days as the most viewed video on YouTube. No one else has yet come close to that record.
Next up is another educational video for kids. This is an animation that uses anthropomorphised eggs to teach them about colours. Not terrifying at all.
Although from 2017, it’s one of the newer videos on this list. Here we have Mark Ronson, with his global hit “Uptown Funk”.
We’ve reached our first non-music video on the list. This time it’s an educational one aimed at kids (and this is by no means the last one). In this video, the song is used to help children understand words and the alphabet.
Here’s another video aimed at children. This one is simply a kids song about taking a bath, with accompanying animation. We suppose this technically makes it a music video. Watch out K.Pez and Bieber.
It’s back to music videos for the final stretch now, with Wiz Khalifa’s “See You Again”. Have a watch to transport yourself back to 2015.
Ed Sheeran makes the list again, making him one of a select group that have two videos in the top 20 most viewed YouTube videos. Impressive stuff.
An animation set to an old nursery rhyme, this video also went viral after it was endlessly memed on Twitter due to it’s slightly surreal and bizarre nature.
This huge track once held the top spot for 1,186 days, and has likely been put on at millions upon millions of parties since it was uploaded.
We reach our journey’s end, and what else could it be, but a music video and a video for children? The combo that generates views with ease.
You’ve probably already heard this incredibly catchy song, since it went viral around the world a few years ago. It’s continued to rack up the views since.
Be warned – if you watch you'll have the song stuck in your head for at least 72 hours.
Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.
We looked at over 20bn data points to understand how we use emojis and emotional language to express ourselves online..
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.