Robotics Influencers: 10 Cool Voices You Should Follow

The other night I watched a TV show in which a robot sorted out an argument between friends by giving one of them an on-the-spot lie detector test and saying it believed they hadn’t slept with the other person’s boyfriend. The friendship was saved. If this is the future, I want to know what else […] Read more

Influencers By Gemma Joyce on December 14th 2017

Most Read: Brandwatch React’s Five Biggest Hits of 2017 And How They Happened

Brandwatch React has had a solid year, enlightening over 600,000 individual readers with our exclusive data-driven stories. In case you weren’t sure, React is a sub-brand of Brandwatch that’s interested in telling stories with our data on anything related to pop culture and public affairs. You might know us by our data visualizations and tweets, […] Read more

Marketing By Gemma Joyce on December 11th 2017

Social Data For Content Inspiration: Attracting First Time Car Buyers

This year I passed my driving test, and I’m now (tentatively) in the market for my first car. The thing is, I know very little about cars and advice from friends and relatives is often conflicting. The internet, therefore, is an important (but admittedly chaotic) resource in the car buying process. I want information, guides […] Read more

Marketing By Gemma Joyce on November 30th 2017

“I Was So Productive Today” and Other Lies We Tell Ourselves

When I first pitched the idea for this blog post to our React editress, Gemma, I thought I was going to uncover the secret to staying productive at work during the holidays, a time we all know our outputs go the way of the dodo. Instead, I dived into Brandwatch only to discover we’re all […] Read more

Black Friday 2017 Data: In Uncertain Times, How Do Consumers Feel About Spending?

From supermarket clashes to website crashes, the Brandwatch React team has all the Black Friday 2017 data. This year we thought we’d take a very specific look at the Black Friday conversation. In times of uncertainty, how are consumers feeling about parting with their hard earned cash? And how do they feel about the deals? […] Read more

Trending By Gemma Joyce on November 24th 2017

Social Media’s Reaction to Budget 2017 in Six Charts

“Wheeeyyy”, “boooo”… No, it’s not a football match. It’s Budget 2017. Yes, in the words of the Chancellor of the Exchequer, it’s the thing with “the long economic-y words in it.” A whirlwind of a budget that touched on large scale economic plans as well as smaller scale changes that will affect people’s lives quicker, […] Read more

Politics By Gemma Joyce on November 22nd 2017

The UK’s Best Christmas Ads 2017, Ranked By Data

Christmas is officially here, or so the TV would have you think. We’ve traced social media mentions of the major Christmas ads 2017 as they were released to see which were best received. The Brandwatch React team have kept a close eye on ads being released over the last few weeks, setting up queries for […] Read more

Trending By Gemma Joyce on November 16th 2017

EA Posts the Most Downvoted Comment in Reddit History

The hotly anticipated Starwars: Battlefront II will be released this Friday, but the lead-up to the release has seen controversy in the form of a Reddit backlash at a feature of the game and a subsequent reply from EA that became the most downvoted comment in Reddit history. Ouch. How it all began While the […] Read more

Entertainment By Gemma Joyce on November 14th 2017

The Most Influential Men and Women on Twitter 2017

Heroes don’t always wear capes just like influencers aren’t always heads of state (although sometimes they are). This time last year the Brandwatch React team named the most influential men and women on Twitter. And now, as 2017 begins to slow down, we’re going to do it all over again! Methodology Brandwatch uses a vast […] Read more

Influencers By Gemma Joyce on November 13th 2017

John Lewis 2017: Trying to Understand #MoztheMonster on a Hangover is Harder Than You’d Think

NEWSFLASH! Christmas isn’t – despite what you may think – only about hastily-bought presents wrapped in tin foil, and questionable, claggy Pret sandwiches with sprouts in. Christmas is, in fact, the holiday where we celebrate the big J. Not Jesus, John Lewis. You know the drill. Every November, just after the halloween decorations are boxed […] Read more

Trending By Natalie Meehan on November 10th 2017

iPhone X Data: We Analyzed Two Million Tweets To Review The Phone’s Reception

Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media. The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the model you’re after). It was first revealed by Apple […] Read more

Trending By Gemma Joyce on November 8th 2017

Searching For The Meaning Of Life Using Social Media Data

It’s early on Monday morning and I’m currently having an existential crisis. I look at the screen, around the office, into my black coffee that’s reminiscent of the black void and wonder, what does it all mean? What is the meaning of life? What is the purpose of existence? These are the questions we have […] Read more

Clowns Have Had a Tough Year, But is IT Movie to Blame?

Clowns are having a tough time right now. Most of us are still scarred over those face-painted bozos luring children into the woods (disclaimer: I do not love clowns), so it’s no surprise to find out there’s been an outcry in professional clown circles about job loss due to scary depictions of their profession, most prominently in […] Read more