10 Influential Sports Journalists on Twitter

We love an influencer list, us. That’s why the Brandwatch React team took to Brandwatch Audiences to rank influential sports journalists on Twitter these days. While never free from politics, sport can bring people together and provide at least some respite from the friction and hardship of day to day life. The people who tell […] Read more

Influencers By Gemma Joyce on March 15th 2018

Amazon Echo v HomePod v Google Home: The Smart Speaker Data Showdown

It was only a matter of time before the Brandwatch React team fired up Brandwatch Analytics to examine the smart speaker data and determine which of the most popular devices is social’s favorite. 56.3 million smart speaker devices are expected to ship in 2018 and the market is tough, with Google, Amazon and Apple all […] Read more

Topic Analysis By Gemma Joyce on March 13th 2018

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018?

Sometimes it all just gets too much, and you’ve just got to quit. That humans are “social beings” has taken on a whole new meaning in the last few years, with the proliferation of different social media platforms on which to sculpt our carefully curated identities. Despite this wave of incredible connectivity and collaboration potential, […] Read more

Commentary By Gemma Joyce on March 9th 2018

KFC Ran Out of Chicken, But Managed to Turn the Conversation Around

When KFC ran out of chicken in the UK recently, the reaction was unforgiving in its volume and its hilarity at the expense of the famous chain. The Brandwatch React team gathered mentions surrounding the the lack of chicken to see how the apparent “crisis” would be perceived by KFC fans and how a response […] Read more

Trending By Gemma Joyce on March 6th 2018

Oscars 2018 Data Round-up: How ‘Get Out’ Took Over Social Media

It’s time for Brandwatch React’s annual review of Oscars social media data and, spoiler alert, ‘Get Out’ absolutely bossed it. Last night the glitziest event of the year saw standout speeches, red carpet squealing and Meryl Streep updating her own meme. As the stars were busy having a ball, the Brandwatch React team has worked […] Read more

Trending By Gemma Joyce on March 5th 2018

MWC 2018 Data: Which Brands Won?

After a week of exciting announcements, MWC (Mobile World Congress – the world’s largest gathering for the mobile industry which takes place in Barcelona) is over. The Brandwatch React team has, of course, been monitoring the conversation all week. We’ve been providing data to @TwitterMktgUK, naming the top brands, products and tech trends in the conversation […] Read more

Trending By Gemma Joyce on March 2nd 2018

Lucky Charms Data: Measuring the Social Impact of a Retired Marshmallow

Lucky Charms have been around for more than 50 years and are one of the top selling cereals in the US. Despite their lengthy history and popularity, the brand is no sucker for tradition and times are changing. It’s a sad time for one cereal veteran. A staple of the Lucky Charms marshmallow collection for […] Read more

Trending By Gemma Joyce on February 15th 2018

Finding the Most Romantic Countries: How the Heart Emoji is Used Across the World

What are the most romantic countries in the world? You might define them by their beautiful scenery, famous proposal spots or flowery language. You could also, like the Brandwatch React team, take a more data-driven approach. In celebration of Valentines day, we went in search of the most romantic countries in the world by analyzing […] Read more

Research By Gemma Joyce on February 14th 2018

#PlantBased: An Exploration of Online Vegan Communities and Conversations

I hear more about veganism every day here at Brandwatch, whether it’s another colleague converting to Huel, or discussions of favorite recipes in our #dietary-requirements Slack channel. Our CMO Will McInnes has got involved too, and we haven’t heard the end of it since. The fact that Will has gone vegan has become so much […] Read more

Research By Gemma Joyce on February 8th 2018

Falcon Heavy Launch Data: Analyzing 450k Social Media Reactions in 4 Charts

Tuesday 6 February saw SpaceX make history. Your loyal data goblins in the Brandwatch React team have, of course, gathered the Falcon Heavy launch data. Before we launch into it 🤓 if you’ve not watched the video of the take off (and the reveal of the “Star Man” with the Earth in the background) you […] Read more

Trending By Gemma Joyce on February 7th 2018

Super Bowl LII Ads: Which Brands Rose to the Top of Online Conversation?

The Philadelphia Eagles may have stomped on the New England Patriots, but which of the Super Bowl LII ads triumphed in getting the most people talking? The Brandwatch React team have long been fans of crunching Super Bowl data, and this year is no different. We found 4.2 million mentions of the Super Bowl the […] Read more

Trending By Gemma Joyce on February 5th 2018

The Five Most Talked About Transfers in The 2018 January EPL Transfer Window

So the English Premier League’s transfer window just slammed shut. And what a month it has been. Plenty of rumours and fake news, complemented by a large number of high-profile signings from clubs – all encapsulated in 31 days. Just in case you’ve missed all the gossip and news and you’re too lazy to scroll […] Read more

UK Student Debt Data: Blending Search and Social Insights

Student debt is something that I try not to think about too much. I was among the first students in the UK to be charged £9k a year for my university tuition, and as an 18-year-old it didn’t seem like real money. Now when I check my yearly student debt statement I can’t help but […] Read more

Research By Gemma Joyce on February 1st 2018