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Will the World Wear Smart Glasses?

Smart glasses, we are told, are the future. They’re going to help us remember stuff. They’re going to translate things before our eyes. They’re going to read temperatures, direct us and tell us the news. We’re going to see virtual … Read more

Trending By Gemma Joyce on October 20th 2017

“But Her Emails!” Unpicking the Social Media Phenomenon That Is Hillary Clinton’s Emails

Hillary Clinton’s emails, or lack of emails, are obviously a controversial topic. While they were a huge part of the run-up to the election, they continue to come up in political conversations online. We decided to take a look at … Read more

Politics By Gemma Joyce on October 12th 2017

Szechuan Sauce Scandal: McDonald’s Promotion Goes Awry

We are living through tumultuous times – times when the world needs ridiculous stories like the McDonald’s Szechuan Sauce debacle to get us through. Let me fill you in what happened, and I’ll throw in some data along the way. Szechuan … Read more

Trending By Gemma Joyce on October 9th 2017

eSports Data: Analyzing The Huge Industry That Some People Have Never Heard Of

If you’re not into eSports, some of the stats surrounding the rapidly growing industry can be surprising. I knew eSports were a thing, but this headline raised my eyebrows a couple of weeks ago, and a bit of Googling revealed … Read more

Entertainment By Gemma Joyce on October 5th 2017

Can Social Intelligence Help Save the Impulse Purchase?

As retail space melts steadily but surely into cyberspace, the age of the cash register is wearing thin. While the cynic bemoans digital transformation for eliminating every remaining vestige of human connection from everyday life, contemporary parents may never experience … Read more

Topic Analysis By Gemma Joyce on September 25th 2017

Burrito Buzz: Can Social Data Help Chipotle Regain Popularity?

Every Chipotle lover remembers the old days of waiting in long lines, sometimes out the door, dying to sink their teeth into a burrito (and MORE than willing to pay extra for guac). But it’s no secret Chipotle’s popularity has … Read more

Don’t @ Me: Reasons Why Twitter Threads Are Great

So much has been written about Twitter threads of late that it’s as if a new social media platform with many thousands of users has hit the internet by surprise, ripe for thinkpieces on their merits and downfalls. Politico calls … Read more

Commentary By Gemma Joyce on September 20th 2017

SHOCK DATA: Thousands React to Mario’s Nipples in Super Mario Odyssey Promotion

The world needs light hearted stories at the moment. That’s why one of the biggest trends on social this week saw people rally around Super Mario’s nipples. The revelation came when Nintendo released a bunch of announcements from the upcoming … Read more

Entertainment By Gemma Joyce on September 15th 2017

Apple Event Data: The iPhone 8, The iPhone X, The Apple Watch Series 3 & ANIMOJIS

Tim Cook and friends took to the stage in the Steve Jobs Theater yesterday to announce Apple’s latest offerings – offerings he hoped that Steve would be proud of. Amongst them were the iPhone 8, the hotly anticipated (and leaky) … Read more

Trending By Gemma Joyce on September 13th 2017

PewDiePie: The Latest Controversy, in Social Data

PewDiePie is in the news again after broadcasting more offensive content. The highest paid YouTuber on Earth, who nets millions from his shouty gaming videos, caused a backlash over the weekend after using a racial slur during a live stream. … Read more

Trending By Gemma Joyce on September 11th 2017

Beyond Angry Birds: What’s Next For Rovio Entertainment? And Can Data Help?

Rovio Entertainment is on fire at the moment (in a good way). The Finnish company that bought us the game Angry Birds – once the most downloaded mobile game in history – is planning an IPO that could value it … Read more

Entertainment By Gemma Joyce on September 8th 2017

Food Influencers: The Biggest Food Trends of 2017

Food has always been a social thing that brings people together, but with the advent of the internet and, more specifically, online food influencers, the ways in which we experience food and all its possibilities have changed. Breaking bread with a … Read more

Influencers By Gemma Joyce on September 7th 2017

Hurricane Harvey, Joel Osteen, and a Social Storm of Disappointment

Last week saw Hurricane Harvey and the devastation it wrought on the greater Houston area dominate the headlines. This was the proper place for the media to concentrate last week. I, however, won’t take you on a journey of the … Read more

Trending By Kellan Terry on September 5th 2017