The Most Hotly Anticipated Superhero Movies 2018

The Brandwatch React team is ready to share the most hyped superhero movies 2018 – it’s the third year running we’ve made these calculations with Deadpool coming first in 2016 and Spiderman: Homecoming our most hyped superhero movie of 2017. Which movie will top the list this year? Who’s talking about the biggest superhero movies […] Read more

Entertainment By Gemma Joyce on January 12th 2018

The Most Negative Places On Earth (According To Emojis)

Where are the most negative places on earth? Which state is most downbeat? Where will you find the saddest population? Historically there’s been no easy way to answer these questions. However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these very important questions. The data We analyzed 6 billion tweets […] Read more

Research By Phillip Agnew on January 10th 2018

Analyzing 900k Reddit and Twitter Posts Reviewing Black Mirror Season 4

Black Mirror Season 4 has been on our screens for five days, so any self respecting fan will have definitely watched all six instalments by now. If you haven’t, hit close because spoilers are coming thick and fast in our first data analysis of the year, reviewing the new episodes. We can be confident that […] Read more

Entertainment By Gemma Joyce on January 2nd 2018

Data Driven Dating Advice For Those Who Are Lonely This Christmas

For many of us, the holiday season is about spending time with family and friends. People tweet about travelling home, shopping for presents, baking cookies, and enjoying the company of their favorite people. Some folks, however, are looking for Santa to bring them a special someone this holiday season. A boo, a GF, BF – […] Read more

Netflix’s Most Binged Shows 2017: What Does the Social Data Say?

The weather outside is frightful, and the fire is so delightful, when there’s simply no place to go, binge some shows, binge some shows, binge some shows! I’d love to say this will be the last time this year that I try to shoehorn our content into a Christmas song… Anyway, as data nerds, we […] Read more

Entertainment By Gemma Joyce on December 21st 2017

Holiday Movies: A Christmas Comparison with Social Data

It’s holiday time again and, of course, people handle this time differently. I love the holidays. I love the smell of cookies in the air, people are nicer during this time of year and the movies make me happy. But while many traditions remain, entertainment around the holidays has changed in recent years and I […] Read more

What Do People Want For Christmas 2017? 4 Tech Brands’ Top Products

The holidays are right around the corner and the Brandwatch React team decided to see what people are asking for, and buying, in the lead up to Christmas. We looked at tweets containing language that indicated an intent to purchase, like “about to buy” or “thinking of purchasing,” surrounding some of the most popular tech […] Read more

Robotics Influencers: 10 Cool Voices You Should Follow

The other night I watched a TV show in which a robot sorted out an argument between friends by giving one of them an on-the-spot lie detector test and saying it believed they hadn’t slept with the other person’s boyfriend. The friendship was saved. If this is the future, I want to know what else […] Read more

Influencers By Gemma Joyce on December 14th 2017

Most Read: Brandwatch React’s Five Biggest Hits of 2017 And How They Happened

Brandwatch React has had a solid year, enlightening over 600,000 individual readers with our exclusive data-driven stories. In case you weren’t sure, React is a sub-brand of Brandwatch that’s interested in telling stories with our data on anything related to pop culture and public affairs. You might know us by our data visualizations and tweets, […] Read more

Marketing By Gemma Joyce on December 11th 2017

Social Data For Content Inspiration: Attracting First Time Car Buyers

This year I passed my driving test, and I’m now (tentatively) in the market for my first car. The thing is, I know very little about cars and advice from friends and relatives is often conflicting. The internet, therefore, is an important (but admittedly chaotic) resource in the car buying process. I want information, guides […] Read more

Marketing By Gemma Joyce on November 30th 2017

“I Was So Productive Today” and Other Lies We Tell Ourselves

When I first pitched the idea for this blog post to our React editress, Gemma, I thought I was going to uncover the secret to staying productive at work during the holidays, a time we all know our outputs go the way of the dodo. Instead, I dived into Brandwatch only to discover we’re all […] Read more

Black Friday 2017 Data: In Uncertain Times, How Do Consumers Feel About Spending?

From supermarket clashes to website crashes, the Brandwatch React team has all the Black Friday 2017 data. This year we thought we’d take a very specific look at the Black Friday conversation. In times of uncertainty, how are consumers feeling about parting with their hard earned cash? And how do they feel about the deals? […] Read more

Trending By Gemma Joyce on November 24th 2017

Social Media’s Reaction to Budget 2017 in Six Charts

“Wheeeyyy”, “boooo”… No, it’s not a football match. It’s Budget 2017. Yes, in the words of the Chancellor of the Exchequer, it’s the thing with “the long economic-y words in it.” A whirlwind of a budget that touched on large scale economic plans as well as smaller scale changes that will affect people’s lives quicker, […] Read more

Politics By Gemma Joyce on November 22nd 2017