“That’s so Black Mirror”: How the Name of a TV Show Became an Everyday Expression

We are constantly trying to predict the future, but nothing does it more pessimistically (and sometimes accurately) than TV show Black Mirror. “2017 will be the year of ____!” “The food of 2016 will be ____!” “This year Facebook will … Read more

Entertainment By Gemma Joyce on February 21st 2017

Measuring The Hype: The Nintendo Switch in Social Data

30 years ago the Nintendo Entertainment System (NES) was released with an unforgiving rectangular controller with five buttons. Read more

Entertainment By Gemma Joyce on February 15th 2017

Data Reveals the GRAMMYs 2017 Highlights on Social Media

From high profile performances to child-cameo-turned-meme, behold: the GRAMMYs 2017 highlights on social media. Between 16:30 and 22:00 (LA time) the Brandwatch React team tracked 4.9 million mentions of the GRAMMYs across Twitter, Facebook and Instagram. There was no shortage of … Read more

Entertainment By Gemma Joyce on February 13th 2017

A Nation Divided: How Should You Eat Weetabix? Data Has The Answer

These crunchy wheat cakes are a blank breakfast canvas enjoyed by thousands. But how should you eat Weetabix? Read more

Topic Analysis By Gemma Joyce on February 10th 2017

The 51st Annual Super Bowl on Social Media in 3 Charts

Super Bowl 51 is over, and the mentions have been counted. While the Patriots got the trophy, we have discovered the real winners of the Super Bowl. Read more

Entertainment By Gemma Joyce on February 6th 2017

A Fortnight with the 45th: Social Media Reacts to President Trump

Donald Trump has been the 45th president of the United States for just over two weeks. For our staff, it feels like much, much longer.  We haven’t stopped covering Trump since he first announced his candidacy. Now, after an eventful two … Read more

Politics By Alex Jones on February 6th 2017

How Being President Has Changed Trump’s Tweeting Habits

President Donald Trump’s tweeting habits have arguably given more weight to 140 characters punched into a tiny keyboard than anyone before him. Read more

Politics By Gemma Joyce on February 2nd 2017

Emoji Data Reveals How Men and Women Illustrate Their Tweets

Emoji is the fastest growing language in the world, but the way we use emojis is deeply personal. Read more

Topic Analysis By Gemma Joyce on January 31st 2017

Five Cool Things You Can Do With Unlimited Historical Data

Brandwatch just launched Unlimited Historical Data, a tool that lets you collect three years of historical social data in just minutes. Read more

Topic Analysis By Gemma Joyce on January 27th 2017

Netflix Originals 2017: Data Reveals The Most Hyped Up Returning Shows

Netflix is pumping out Originals shows faster than Donald Trump can top up his tan, but is this relentless production efforts paying off? Read more

Entertainment By Gemma Joyce on January 26th 2017

A Data Portrait of Tweeters in the USA

It’s never been easier for marketers to learn about the people they’re interested in. Read more

Topic Analysis By Gemma Joyce on January 25th 2017

Donald Trump Data: 10 Incredible Facts About An Unpresidented President

To mark inauguration day, the Brandwatch React team decided to crack open our vast archive of Donald Trump data. Read more

Politics By Gemma Joyce on January 20th 2017

Get Your Selfies Here: Data Reveals #Selfie Hotspots in London

We all love a selfie, regardless of the occasion. But where are the most popular places to take one? Read more

Topic Analysis By Gemma Joyce on January 19th 2017