Social Outrage: Redheads Are Fighting For a Long-Awaited Ginger Emoji

March 22nd 2017 heralded a highlight in modern day calendars; the news that new emojis were coming. The online community went wild in reaction to the proposed emoji update released by Unicode, which will be realized on iOS this summer. … Read more

Topic Analysis By Fran Weddle on April 19th 2017

Lessons in Crisis Management From the United Incident

Early on Monday morning last week (April 10), I had my first exposure to the now infamous United Airlines PR crisis which went on to become one of the biggest news stories of 2017 to date. In case you need … Read more

Trending By Kristian Bannister on April 18th 2017

What Can We Learn From 500k People Saying They Want A Vacation?

There’s nothing like a sunny getaway. Escaping the work, the noise, the never-ending stream of appreciative tweets… Maybe that’s just me. Some say that we’re spending less time on vacation, but surely that’s not stopping us dreaming about getting away. … Read more

Topic Analysis By Gemma Joyce on April 12th 2017

United Airlines Mentions Exceed 1.5 Million in a Day As Passenger Dragged From Plane

United Airlines has seen a largely negative reaction on social media after footage surrounding a man being dragged from one of its planes went viral on Monday. Mentions soared United was recently embroiled in a storm of negative tweets after … Read more

Trending By Gemma Joyce on April 11th 2017

Data Reveals the Extent of the Backlash to the Kendall Jenner Pepsi Ad

Twitter turned on the creators of the now infamous Kendall Jenner Pepsi ad this week. The ad, which has now been pulled, featured Jenner joining a protest and has been widely criticized. The Brandwatch React team examined how social media reacted … Read more

Trending By Gemma Joyce on April 7th 2017

When Will April The Giraffe Give Birth?

The internet has made stars of many animals – Grumpy Cat, the IKEA coat monkey, Harambe… And now we have a new distinguished mammal, renowned for prompting the question on every person’s lips for the last month: When will April … Read more

Trending By Gemma Joyce on April 4th 2017

When Do People Want Pizza? Social Data Has The Answers

Pizza is the best thing in the world. It is in constant demand. But when is it in most demand? But when do people want pizza most? The Brandwatch React team loves to ask the big questions, and this Friday we … Read more

Topic Analysis By Gemma Joyce on March 31st 2017

Article 50 Is Triggered, And So Is Social Media. We Have The Data

Article 50 has been triggered. The UK is leaving the EU. Social media has, predictably, exploded. While the actual action of triggering Article 50 lacked the finesse and drama the phrase connotes (no big red buttons, just a man delivering … Read more

Politics By Gemma Joyce on March 30th 2017

Fighting Fires on Social Media: Leggings and United Airlines

United Airlines has been embroiled in a social media storm after a member of the public began tweeting about an incident involving two young women wearing leggings attempting to board a flight. What happened quickly turned into a social media … Read more

Trending By Gemma Joyce on March 29th 2017

Measuring the Success of Charitable Celebrities on Social

As humans we have never consumed so much information. In a media-saturated world, celebrities must battle to stay relevant and their public image is important. Depending on the type of image you want to create, a celebrity’s next stunt might … Read more

Entertainment By Frankie Knight on March 28th 2017

With Super Mario Run Out On Android, Will The Game Grow Its Success?

Super Mario Run has come to Android, and the Mario-loving, non-iPhone wielding community is very, very excited. Read more

Entertainment By Gemma Joyce on March 23rd 2017

New Apple Products: How Did Apple’s Quiet Announcements Compare to an Apple Event?

On Tuesday, new Apple products were announced in a relatively quiet way. Read more

Trending By Gemma Joyce on March 22nd 2017

Brexit Data: Post-Truth Politics and the EU Referendum

Welcome to the third and final edition of our Brandwatch React Brexit data analysis series. We’ve previously looked at what young people and people outside of the UK are saying about Brexit, but this time the Brandwatch React team wanted … Read more

Politics By Gemma Joyce on March 21st 2017