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Can Social Intelligence Help Save the Impulse Purchase?

As retail space melts steadily but surely into cyberspace, the age of the cash register is wearing thin. While the cynic bemoans digital transformation for eliminating every remaining vestige of human connection from everyday life, contemporary parents may never experience … Read more

Topic Analysis By Gemma Joyce on September 25th 2017

Burrito Buzz: Can Social Data Help Chipotle Regain Popularity?

Every Chipotle lover remembers the old days of waiting in long lines, sometimes out the door, dying to sink their teeth into a burrito (and MORE than willing to pay extra for guac). But it’s no secret Chipotle’s popularity has … Read more

Don’t @ Me: Reasons Why Twitter Threads Are Great

So much has been written about Twitter threads of late that it’s as if a new social media platform with many thousands of users has hit the internet by surprise, ripe for thinkpieces on their merits and downfalls. Politico calls … Read more

Commentary By Gemma Joyce on September 20th 2017

SHOCK DATA: Thousands React to Mario’s Nipples in Super Mario Odyssey Promotion

The world needs light hearted stories at the moment. That’s why one of the biggest trends on social this week saw people rally around Super Mario’s nipples. The revelation came when Nintendo released a bunch of announcements from the upcoming … Read more

Entertainment By Gemma Joyce on September 15th 2017

Apple Event Data: The iPhone 8, The iPhone X, The Apple Watch Series 3 & ANIMOJIS

Tim Cook and friends took to the stage in the Steve Jobs Theater yesterday to announce Apple’s latest offerings – offerings he hoped that Steve would be proud of. Amongst them were the iPhone 8, the hotly anticipated (and leaky) … Read more

Trending By Gemma Joyce on September 13th 2017

PewDiePie: The Latest Controversy, in Social Data

PewDiePie is in the news again after broadcasting more offensive content. The highest paid YouTuber on Earth, who nets millions from his shouty gaming videos, caused a backlash over the weekend after using a racial slur during a live stream. … Read more

Trending By Gemma Joyce on September 11th 2017

Beyond Angry Birds: What’s Next For Rovio Entertainment? And Can Data Help?

Rovio Entertainment is on fire at the moment (in a good way). The Finnish company that bought us the game Angry Birds – once the most downloaded mobile game in history – is planning an IPO that could value it … Read more

Entertainment By Gemma Joyce on September 8th 2017

Food Influencers: The Biggest Food Trends of 2017

Food has always been a social thing that brings people together, but with the advent of the internet and, more specifically, online food influencers, the ways in which we experience food and all its possibilities have changed. Breaking bread with a … Read more

Influencers By Gemma Joyce on September 7th 2017

Hurricane Harvey, Joel Osteen, and a Social Storm of Disappointment

Last week saw Hurricane Harvey and the devastation it wrought on the greater Houston area dominate the headlines. This was the proper place for the media to concentrate last week. I, however, won’t take you on a journey of the … Read more

Trending By Kellan Terry on September 5th 2017

Game of Thrones Season 7 Data: Five Fun Social Media facts to Round-up the Season

We tracked 6.9 million social media mentions of Game of Thrones across Twitter, Facebook and Instagram from episode one to seven. Game of Thrones Season 7 data doesn’t come better than this. We’ve broken the data down in all kinds of … Read more

Entertainment By Gemma Joyce on August 30th 2017

The Internet Reacts to Game of Thrones Season 7, Episode 7: The Dragon & The Wolf

Episode seven of Game of Thrones Season 7, The Dragon & The Wolf (the season finale) has finally graced our screens. We, of course, have the data. **SPOILER NOTES: There are two parts to this post. In the first, we won’t … Read more

Entertainment By Gemma Joyce on August 28th 2017

One Set of Soccer Data, Three Lessons From Social Listening

As an avid soccer fan, I am super psyched for the new season. The exorbitant amount of money spent on new signings across clubs promises more drama and action for fans throughout the world. There’s no reason why any fan … Read more

Solar Eclipse 2017 Data: Mapping the Course of the Eclipse with Geo-Tagged Tweets

The 2017 solar eclipse has come and gone, and the memes were wonderful. The Brandwatch React team, all high on lunar goodness, decided to track mentions of the eclipse as it took place to see how widespread the moon-related hysteria … Read more

Trending By Gemma Joyce on August 22nd 2017