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The UK’s Best Christmas Ads 2017, Ranked By Data

Christmas is officially here, or so the TV would have you think. We’ve traced social media mentions of the major Christmas ads 2017 as they were released to see which were best received. The Brandwatch React team have kept a close eye on ads being released over the last few weeks, setting up queries for […] Read more

Trending By Gemma Joyce on November 16th 2017

EA Posts the Most Downvoted Comment in Reddit History

The hotly anticipated Starwars: Battlefront II will be released this Friday, but the lead-up to the release has seen controversy in the form of a Reddit backlash at a feature of the game and a subsequent reply from EA that became the most downvoted comment in Reddit history. Ouch. How it all began While the […] Read more

Entertainment By Gemma Joyce on November 14th 2017

The Most Influential Men and Women on Twitter 2017

Heroes don’t always wear capes just like influencers aren’t always heads of state (although sometimes they are). This time last year the Brandwatch React team named the most influential men and women on Twitter. And now, as 2017 begins to slow down, we’re going to do it all over again! Methodology Brandwatch uses a vast […] Read more

Influencers By Gemma Joyce on November 13th 2017

John Lewis 2017: Trying to Understand #MoztheMonster on a Hangover is Harder Than You’d Think

NEWSFLASH! Christmas isn’t – despite what you may think – only about hastily-bought presents wrapped in tin foil, and questionable, claggy Pret sandwiches with sprouts in. Christmas is, in fact, the holiday where we celebrate the big J. Not Jesus, John Lewis. You know the drill. Every November, just after the halloween decorations are boxed […] Read more

Trending By Natalie Meehan on November 10th 2017

iPhone X Data: We Analyzed Two Million Tweets To Review The Phone’s Reception

Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media. The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the model you’re after). It was first revealed by Apple […] Read more

Trending By Gemma Joyce on November 8th 2017

Searching For The Meaning Of Life Using Social Media Data

It’s early on Monday morning and I’m currently having an existential crisis. I look at the screen, around the office, into my black coffee that’s reminiscent of the black void and wonder, what does it all mean? What is the meaning of life? What is the purpose of existence? These are the questions we have […] Read more

Clowns Have Had a Tough Year, But is IT Movie to Blame?

Clowns are having a tough time right now. Most of us are still scarred over those face-painted bozos luring children into the woods (disclaimer: I do not love clowns), so it’s no surprise to find out there’s been an outcry in professional clown circles about job loss due to scary depictions of their profession, most prominently in […] Read more

Stranger Things Data: 545k Tweets Review The Latest Season

Stranger Things 2 hit our screens on Friday, plunging thousands into a spooky weekend of binge-watching the show. WHO ELSE ISNT GOING OUT THIS FRIDAY BECAUSE THEY ARE BINGE WATCHING STRANGER THINGS? — Stranger Things (@itsSTquotes) October 24, 2017 As is tradition with shows that we love, the Brandwatch React team collected social media data […] Read more

Entertainment By Gemma Joyce on October 30th 2017

AR Data: Which Brands Are Storming Ahead When it Comes to AR?

As a futuristic buzzword, augmented reality is surrounded by wonder and big money. Who’s winning the race to mass uptake? We gathered AR data to find out. What is AR? Augmented reality, often confused with virtual reality and sometimes called mixed reality, is “a live direct or indirect view of a physical, real-world environment whose […] Read more

Topic Analysis By Gemma Joyce on October 27th 2017

Will the World Wear Smart Glasses?

Smart glasses, we are told, are the future. They’re going to help us remember stuff. They’re going to translate things before our eyes. They’re going to read temperatures, direct us and tell us the news. We’re going to see virtual objects in the real world, and they’re going to help us. According to the Chief […] Read more

Trending By Gemma Joyce on October 20th 2017

“But Her Emails!” Unpicking the Social Media Phenomenon That Is Hillary Clinton’s Emails

Hillary Clinton’s emails, or lack of emails, are obviously a controversial topic. While they were a huge part of the run-up to the election, they continue to come up in political conversations online. We decided to take a look at the subtleties of the conversation, specifically looking at two sets of phrases: Firstly anything related […] Read more

Politics By Gemma Joyce on October 12th 2017

Szechuan Sauce Scandal: McDonald’s Promotion Goes Awry

We are living through tumultuous times – times when the world needs ridiculous stories like the McDonald’s Szechuan Sauce debacle to get us through. Let me fill you in what happened, and I’ll throw in some data along the way. Szechuan sauce: A history Szechuan sauce was on the McDonald’s menu back in 1998, released in […] Read more

Trending By Gemma Joyce on October 9th 2017

eSports Data: Analyzing The Huge Industry That Some People Have Never Heard Of

If you’re not into eSports, some of the stats surrounding the rapidly growing industry can be surprising. I knew eSports were a thing, but this headline raised my eyebrows a couple of weeks ago, and a bit of Googling revealed plenty more gasp-worthy numbers. eSports typically consist of a multi-player video game played competitively with […] Read more

Entertainment By Gemma Joyce on October 5th 2017