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The Social Media Management Maturity Model

We interviewed 15 Brandwatch experts with over 60 years of combined experience across all social media functions, including customer success, strategy, research and insights.

In this guide, we share their advice on how your brand can optimize its social media management function to make a bigger impact.

You’ll learn about:

  • The three stages of the Social Media Management Maturity Model and their attribute
  • How to identify areas for improvement for your organization and advance to the next stage of maturity
  • Examples and use cases to inspire your strategy

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.