Covid-19: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown
By Gemma JoyceJul 3
Published February 21st 2020
YouTube is huge. It’s the most searched for website, has well over a billion users, and people spend countless hours on the site. It’s also become a platform for YouTubers to become superstars in their own right.
From cooking shows to streamers, YouTube has videos on every topic conceivable. Below, we’ve put together a list of the channels and YouTubers with the most subscribers. It’s a pretty varied list.
First we have whinderssonnunes (run by Brazilian Whindersson Nunes Batista), a channel dedicated to Whindersson’s comedy videos.
Active since 2013, Whindersson has built up a huge following over the years. Along with his comedy work he also posts vlogs, movie reviews, and his own songs.
One of the biggest pop stars in the world right now, it’s no shock to have Ariana Grande in this list. Not only successful on Instagram (she has one of the most liked posts of all time), clearly she’s found fans on YouTube too.
Her channel is like those of most pop stars, including her music videos, behind-the-scences footage, media appearances, and even the odd makeup tutorial.
The second appearance of Germán Alejandro Garmendia Aranis in the list.
What makes this position even more impressive is that there hasn’t been a new video on this channel in two years.
This channel is dedicated to comedy videos, generally commenting on aspects of everyday life such as studying, finding work, and parents.
Zee TV is an Indian TV channel that’s managed to drum up a lot of interest online, taking advantage of the 500m Indians who use the internet. It’s also not the TV channel’s only entry on the list.
The channel’s content is much like any other TV channel’s one: trailers and clips from programmes, promos, and interviews with their stars, all to get more people paying for their TV shows.
World-famous US rapper and actor Eminem is next up. Proving again that YouTube is fertile ground for musicians, Eminem has brought in tens of millions of subscribers.
His channel is exactly what you’d expect. Music videos from throughout his career, trailers for movies he’s involved with, and interviews.
Another musician on the list, next it’s Christopher Comstock, better known as Marshmello. The US DJ and producer is popular around the world, and that’s translated to millions of YouTube subscribers.
His account has the usual musician content such as music videos and publicity appearances, but there are also a few unique videos, including a drum tutorial for one of his songs and even a cooking video.
Another popstar in our midsts. The ginger-haired Englishman Ed Sheeran takes our next spot.
Just like Ariana Grande, it’s to be expected that such a household name would make the top 20.
Sheeran’s channels is the usual fare including his music videos, live streams, and videos about the man himself.
Children’s channels are hugely popular on YouTube, so we have a few like this in the list. This one is focused on a girl called Diana, with the content focusing on her life and what it’s like to be a kid (who is constantly filmed, I guess).
The videos include toy unboxings, challenges, trips out and about, and other activities that children get up to. A concept that would have sounded bizarre just a few years ago, but here we are.
Kicking off the list is the most subscribed to channel in the Russian Federation. Aimed at kids it features Like Nastya, and her parents who run the channel, recreating scenes from films and TV shows, singing songs and nursery rhymes, and going on trips.
Like Nastya also has another channel, with 15m subscribers, simply called ‘Like Nastya’, it puts out similar videos, but with more of a focus on playing and trips to amusement and activity parks.
Next up is Dude Perfect, a sports entertainment channel run by five guys from the US. They originally started with basketball trickshot videos, but they’re now one of the most popular YouTube channels in the world, and the second most popular sports one.
Dude Perfect make videos on a whole range of stuff, although sport is still a main focus. On their channel you can find content about drones, lasers, and, of course, trick shots.
Sticking with music, we have the Indian channel Zee Music Company (also not the only Indian music channel in the list).
The channel’s content is made up of music videos, some of which are from films and television shows. The channel says it’s aggregated over 220k hours of video content.
Pop clearly gets you far on YouTube. Next we have child music sensation turned just regular music sensation, Justin Bieber. Bieber was actually discovered on YouTube, so it makes sense for him to be so far up the list.
His channel’s videos are what we’ve come to expect from musicians: music videos, promo material, interviews, and behind the scenes footage.
WWE, or World Wrestling Entertainment, is the most popular sports channel on the list.
Hugely popular the world over, WWE have pulled in tens of millions of subscribers from every corner of the planet.
The WWE channel has recaps of recent matches, full matches, and plenty of footage from their archives, including classic fights and interviews.
Back to music, this time we’ve got Konrad Cunha Dantas’s channel Canal KondZilla.
Dantas is a music video producer and owner of KondZilla Records, and he posts music from KondZilla on his channel.
Centered around the funk ostentação genre, the popularity of this music has translated well to YouTube. The channel unsurprisingly includes loads of music videos, plus some behind-the-scenes footage.
Into the final three, and we have 5-Minute Crafts, a DIY channel that covers a whole range of subjects.
Originally started in 2016, it’s gone from strength to strength since and is the most subscribed to channel of its type.
Along with craft videos, 5-Minute Crafts also includes life hacks for every part of your life, along with content for kids and parents.
Into the final five and we have Sony Entertainment Television, or SET, India.
Obviously Sony-owned, this Hindi-language channel is run by the Indian television channel of the same name.
The channel has what you’d expect from a TV channel including full episodes of TV shows, teaser trailers, and episode clips.
Our only children’s channel in the list, it’s high position represents how much young kids watch YouTube videos. The platform has become an easy way for parents to keep their kids entertained, especially with its autoplay feature. (Note: This trend isn’t always good.)
The channel itself has exactly what its title suggests. A huge bank of nursery rhymes about a range of subjects, featuring CGI characters and locations in a cartoonish design.
Our last individual YouTuber on the list is Felix Arvid Ulf Kjellberg, better known as PewDiePie.
PewDiePie’s main focus is gaming, including livestreams of him playing. He also does a lot of vlogging, collaborations with other YouTubers, and his own meme review series.
For 1,920 days PewDiePie was the most followed YouTube channel. And then came along T-Series, a record label and film production company from India. Despite PewDiePie trying his hardest to stay ahead of T-Series, he’s now far, far behind.
The content on the channel is a huge collections of music videos, film, clips, and trailers from T-Series creative output. Only time will tell if PewDiePie can ever retake the top spot.