[Webinar] How to Boost Your Sales on Social Media 🛍

Join this webinar to discover effective ways to drive traffic and boost sales.

Save your seat
Online Trends

Published December 15th 2022

The Most-Subscribed YouTubers and Channels

Here's a list of the most subscribed YouTubers and channels on the platform. From Bieber to PewDiePie, find out who tops the list.

Explore Brandwatch Content Marketing

YouTube is huge. It’s the most searched for website, has well over a billion users, and people spend countless hours on the site. It’s also become a platform for YouTubers to become superstars in their own right.

From cooking shows to streamers, YouTube has videos on every topic conceivable. Below, we’ve put together a list of the channels and YouTubers with the most subscribers. It’s a pretty varied list.

20. Shemaroo Filmi Gaane (63m subscribers)

We’ll start off with Shemaroo Entertainment, an Indian content media house, which was also the first video rental company in India in the late 70s. On their YouTube channel Shemaroo Filmi Gaane, they share Bollywood movies and music videos.

19. Zee TV (64.9m subscribers)

Next, we have another Indian TV channel. Zee TV managed to drum up a lot of interest online.

The channel’s content is much like any other TV channel’s: trailers and clips from programs, promos, and interviews with their stars, all to get more people paying for their TV shows.

18. Canal KondZilla (66.3m subscribers)

Dantas is a music video producer and owner of KondZilla Records, and he posts music from KondZilla on his channel.

Centered around the funk ostentação genre, the popularity of this music has translated well to YouTube. The channel unsurprisingly includes loads of music videos, plus some behind-the-scenes footage.

17. HYBE LABELS (69.2m subscribers)

K-pop has grown significantly in popularity in recent years, so it will surprise no one that related channels appear on this list more than once.

The Big Hit Labels channel is run by Big Hit Entertainment, the company that manages huge K-pop acts, including BTS. The channel hosts videos from various acts.

16. Justin Bieber (70.6m subscribers)

Pop clearly gets you far on YouTube. Next, we have child music sensation turned just regular music sensation, Justin Bieber. Bieber was actually discovered on YouTube, so it makes sense for him to be so far up the list.

His channel’s videos are what we’ve come to expect from musicians: music videos, promo material, interviews, and behind the scenes footage.

15. BangtanTV (72.5m subscribers)

You're never more than a few clicks away from some BTS content. Well, we don't know if that's 100% true, but the Korean pop band have become global megastars over recent years. Their official channel makes 15th in our list.

14. Sony SAB (75m subscribers)

At 14 is the Sony SAB channel, which belongs to a television channel of the same name. It specializes in Hindi comedy, drama, romance, and other genres.

13. 5-Minute Crafts (78.1m subscribers)

Next, we have 5-Minute Crafts, a DIY channel that covers a whole range of subjects.

Originally started in 2016, it’s gone from strength to strength since and is the most subscribed to channel of its type.

Along with craft videos, 5-Minute Crafts also includes life hacks for every part of your life, along with content for kids and parents.

12. Goldmines Telefilms (79.8m subscribers)

Goldmines Telefilms is a Hindi-language channel showcasing films, songs, and comedy. Incredibly, it was only launched in January 2021, meaning its rise has taken place at an impressive speed.

11. BLACKPINK (83.4m subscribers)

Here’s another K-Pop subscriber magnet. Introducing BLACKPINK, one of the biggest K-pop, and pop in general, acts in the world.Their channel is exactly what you’d expect. Music videos, interviews, and general video content about the band.

10. Zee Music Company (90.6m subscribers)

Sticking with music, we have the Indian channel Zee Music Company (also not the only Indian music channel in the list).

The channel’s content is made up of music videos, some of which are from films and television shows. The channel says it’s aggregated over 220k hours of video content.

9. Vlad and Niki (91.2m subscribers)

The first kids’ channel on the list, Vlad and Niki, features two brothers. The videos are mostly of the two of them playing and engaging in standard children’s activities.The channel has only been around since 2018, making its appearance in the list even more impressive.

8. WWE (92.3m subscribers)

WWE, or World Wrestling Entertainment, is the most popular sports channel on the list.

Hugely popular the world over, WWE have pulled in tens of millions of subscribers from every corner of the planet.

The WWE channel has recaps of recent matches, full matches, and plenty of footage from their archives, including classic fights and interviews.

7. Like Nastya (102m subscribers)

Introducing the most subscribed-to channel in the Russian Federation. Aimed at kids, it features Like Nastya and her parents, who run the channel, recreating scenes from films and TV shows, singing songs and nursery rhymes, and going on trips.

Nastya also has another channel with 15m subscribers. Simply called ‘Like Nastya’, it features similar videos, but with more of a focus on playing and trips to amusement and activity parks.

6. ✿ Kids Diana Show (105m subscribers)

Children’s channels are hugely popular on YouTube, so we have a few like this on the list. This one is focused on a girl called Diana, with the content focusing on her life and what it’s like to be a kid (who is constantly filmed, I guess).

The videos include toy unboxings, challenges, trips out and about, and other activities that children get up to. A concept that would have sounded bizarre just a few years ago, but here we are.

5. PewDiePie (111m subscribers)

Next, we have YouTuber Felix Arvid Ulf Kjellberg, better known as PewDiePie.

By far the most famous YouTuber in the world, in part thanks to a number of controversies and his rivalry with another channel, T-Series, he’s also one of the highest earners on the platform.

PewDiePie’s main focus is gaming, including live streams of him playing. He also does a lot of vlogging, collaborations with other YouTubers, and his life in Japan.

4. MrBeast (119m subscribers)

Viral expert and YouTuber megastar MrBeast's videos are some of the most watched and most-liked on the platform. With efforts underway to expand his business, expect him to hold his place here for some time

3. SET India (148m subscribers)

Into the final three and we have Sony Entertainment Television, or SET, India.

Obviously Sony-owned, this Hindi-language channel is run by the Indian television channel of the same name.

The channel has what you’d expect from a TV channel, including full episodes of TV shows, teaser trailers, and episode clips.

2. Cocomelon (149m subscribers)

Cocomelon's high position represents how much young kids watch YouTube videos. The platform has become an easy way for parents to keep their kids entertained, especially with its autoplay feature. (Note: This trend isn’t always good.)

The channel itself has a huge bank of nursery rhymes about a range of subjects, featuring CGI characters and locations in a cartoonish design.

1. T-Series (231m subscribers)

For 1,920 days, PewDiePie was the most followed YouTube channel. And then came along T-Series, a record label and film production company from India. Despite PewDiePie trying his hardest to stay ahead of T-Series, he’s now far, far behind.

The content on the channel is a huge collection of music videos, film clips, and trailers from T-Series creative output. Only time will tell if PewDiePie can ever retake the top spot.

Thanks go to Wikipedia for providing the list.

Share this post
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data
Free report

Digital Marketing Trends 2023

Discover the biggest digital trends which will impact your business in 2023..

Get the report

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.