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Online Trends

Published April 4th 2023

The Most-Subscribed YouTubers and Channels

Here's a list of the most subscribed YouTubers and channels on YouTube. From Bieber to PewDiePie, find out who tops the list.

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YouTube is huge. It’s the second-most visited website in the world, with way over 2 billion users, and people spend countless hours on the site. 

It’s also become a platform where YouTubers can gain immense popularity on their own, establishing themselves as superstars in their respective domains. From cooking shows to streamers, YouTube has videos on every topic conceivable. 

Below, we’ve put together a list of the channels and YouTubers with the most subscribers. It’s a pretty varied list.

20. Pinkfong (66.4m subscribers)

We’ll start with Pinkfong, a South Korean children's educational brand of The Pinkfong Company (formerly SmartStudy). The channel offers educational entertainment through children’s songs. The most famous is Baby Shark, which became viral on YouTube with over 12B views.

The Pinkfong channel consists mainly of stories, sing-along songs, and dances represented by a ping fox called Pinkfong.

19. Canal KondZilla (66.4m subscribers)

19. Canal KondZilla (66.4m subscribers)Dantas is a music video producer and owner of KondZilla Records, and he posts music from KondZilla on his channel.

Centered around the funk ostentação genre, the popularity of this music has translated well to YouTube. 

The channel unsurprisingly includes loads of music videos, plus some behind-the-scenes footage.

18. Zee TV (66.8m subscribers)

Next, we have an Indian TV channel. Zee TV managed to drum up a lot of interest online.

The channel’s content is much like any other TV channel’s – trailers and clips from programs, promos, and interviews with their stars, all to get more people paying for their TV shows.

17. HYBE LABELS (69.9m subscribers)

K-pop has grown significantly in popularity in recent years, so it will surprise no one that related channels appear on this list more than once.

Formerly known as the Big Hit Labels channel, it’s run by Big Hit Entertainment, the company that manages huge K-pop acts, including BTS. The channel hosts videos from various acts.

16. Justin Bieber (71.2m subscribers)

Pop clearly gets you far on YouTube. Next, we have a child music sensation turned just regular music sensation, Justin Bieber. He was actually discovered on YouTube, so it makes sense for him to be so far up the list.

His channel’s videos are what we’ve come to expect from musicians: music videos, promo material, interviews, and behind-the-scenes footage.

15. BangtanTV (74.1m subscribers)

You're never more than a few clicks away from some BTS content. Well, we don't know if that's 100% true, but the Korean pop band has become a global megastar over recent years. Their official channel makes 15th on our list.

14. Sony SAB (78.9m subscribers)

At 14 is the Sony SAB channel, which belongs to a television channel of the same name. It specializes in Hindi comedy, drama, romance, and other genres.

13. 5-Minute Crafts (79.4m subscribers)

Next, we have 5-Minute Crafts, a DIY channel that covers a whole range of subjects.

Originally started in 2016, it’s the most-subscribed channel of its type.

Along with craft videos, 5-Minute Crafts also includes life hacks for every part of your life, along with content for kids and parents.

12. Goldmines Telefilms (83.8m subscribers)

Goldmines Telefilms is a Hindi-language channel showcasing films, songs, and comedies. 

It was only launched in January 2021, meaning its rise happened at an impressive speed.

11. BLACKPINK (85.2m subscribers)

Here’s another K-Pop subscriber magnet. Introducing BLACKPINK, one of the biggest K-pop, and pop in general, acts in the world.

Their channel is exactly what you’d expect – music videos, interviews, and general video content about the band.

10. Zee Music Company (93.8m subscribers)

Sticking with music, we have the Indian channel Zee Music Company (also not the only Indian music channel in the list).

The channel’s content consists of music videos, some of which are from films and television shows.

9. WWE (94.1m subscribers)

WWE, or World Wrestling Entertainment, is the most popular sports channel on the list.

Hugely popular worldwide, WWE has pulled in tens of millions of subscribers from every corner of the planet.

The WWE channel has recaps of recent matches, full matches, and plenty of footage from their archives, including classic fights and interviews.

8. Vlad and Niki (95.6m subscribers)

This kids’ channel on the list, Vlad and Niki, features two brothers. The videos are mostly of the two of them playing and engaging in standard children’s activities.

The channel has only been around since 2018, making its appearance in the list even more impressive.

7. Like Nastya (105m subscribers)

7. Like Nastya (105m subscribers)Introducing the most subscribed-to channel in the Russian Federation. Aimed at kids, it features a girl named Nastya and her parents, who run the channel, recreating scenes from films and TV shows, singing songs and nursery rhymes, and going on trips.

6. ✿ Kids Diana Show (110m subscribers)

Children’s channels are hugely popular on YouTube, so we have a few like this on the list. This one is focused on a girl called Diana, with the content focusing on her life and what it’s like to be a kid (who is constantly filmed, I guess).

The videos include toy unboxings, challenges, trips out and about, and other activities children get up to.

5. PewDiePie (111m subscribers)

Next, we have YouTuber Felix Arvid Ulf Kjellberg, better known as PewDiePie.

By far the most famous YouTuber in the world, in part thanks to some controversies and his rivalry with another channel, T-Series, he’s also one of the highest earners on the platform.

PewDiePie’s main focus is gaming, including live streams of him playing. He also does a lot of vlogging, collaborations with other YouTubers, and his life in Japan.

4. MrBeast (139m subscribers)

Viral expert and YouTuber megastar MrBeast's videos are some of the most watched and most liked on the platform. With efforts underway to expand his business, expect him to hold his place here for some time.

3. SET India (154m subscribers)

We have Sony Entertainment Television, or SET, India in the final three.

This Hindi-language channel, owned by Sony, is run by the Indian television channel of the same name.

It has what you’d expect from a TV channel, including full episodes of TV shows, teaser trailers, and episode clips.

2. Cocomelon (156m subscribers)

Cocomelon's high position represents how much young kids watch YouTube videos. The platform gives parents an easy way to keep their kids entertained.

The channel has a huge bank of nursery rhymes about various subjects, featuring CGI characters and locations in a cartoonish design.

1. T-Series (231m subscribers)

For some time, PewDiePie was the most-followed YouTube channel. And then T-Series came along, a record label and film production company from India. Despite PewDiePie trying his hardest to stay ahead of T-Series, he’s now far behind.

The content on the channel is a huge collection of music videos, film clips, and trailers from T-Series creative output. Only time will tell if PewDiePie can ever retake the top spot.

Thanks go to Wikipedia for providing the list.

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