The Big Consumer Financial Trends for 2021
By Sabrina DorronsoroMar 30
How connected is your organization to its customers?
Published January 9th 2021
Twitter allows the kind of access to celebrities that was previously never possible. Now people can tweet directly to the accounts they follow and speak directly to people previously inaccessible.
A huge following can also be great for selling products and promoting yourself, which explains why so many big names spend time on the platform.
So we decided to put together a list of the most followed accounts on Twitter. And here they are.
To start us off is owner of truth-telling hips, Shakira. One of the biggest pop stars in the world with a string of hits, we’re not surprised to see her in the top 20.
Her account is the usual fare for a pop singer: promotion of her music, music videos, and interviews. But she also posts about causes closer to her heart.
Les presento a Corina, un Baby Pelón muy especial con quien celebramos 10 años de @juegaterapia que trabaja por los niños afectados por el cáncer.— Shakira (@shakira) December 28, 2020
Todo lo recaudado se destinará a construir jardines de infancia en los hospitales donde se les atiende. #BabyPelonesJT pic.twitter.com/mO4BLhDSIq
Bill Gates, one of founders of Microsoft and incredibly, incredibly rich, starts off our list. While he made his name in the tech world, he now spends a huge amount of time working with the Bill & Melinda Gates Foundation.
After 20 years of stunning advances toward global goals to improve health and reduce poverty, the COVID-19 pandemic stopped progress in its tracks. In our foundation’s Goalkeepers report, we survey the damage and discuss how to start reversing it. https://t.co/5e41bGrlUp— Bill Gates (@BillGates) September 24, 2020
Another pop star on the list, at 19 we have Demi Lovato. Well, sort of. The account is called Team Demi, and it doesn’t look to be run by Demi herself with all mentions of her in the third person. She previously run the account, but quit Twitter last year.
Activity resumed in January 2020, and has quickly drummed up millions of new followers and found itself on this list.
The account, as likely rub by her press team, has mainly stuck to promoting her music and events.
Another pop star on the list (and certainly not the last), it’s Britney Spears. Since becoming a worldwide teenage sensation, she’s kept up her career through a mix of controversy and success. Despite being eclipsed by other pop stars today, she’s still one of the most well-known celebrities in the world.
With fame comes Twitter followers, but Britney can also claim some pretty big celeb followers herself. Drake, Cher, and Janet Jackson all follower her.
Her Twitter account is the usual fare. Updates on her music and tours, behind the scenes videos, and personal posts.
Not exactly a surprise that the account of the platform we’re talking about has a top spot, although maybe they hoped they’d be higher.
There’s not too much to say on this. People follow the Twitter account because news and developments are posted here, or because they just really like Twitter.
Along with new app and platform updates and other Twitter-related content, the account seems to have leaned into Twitter-style talk with short, often cryptic, tweets that barely make sense. Weird Twitter has somehow taken over.
Next it’s the only news organisation on our list. It’s CNN’s breaking news account. A lot of people (myself included) use Twitter to keep abreast of what’s happening in the world.
The account is exactly what you’d expect: regular updates on the biggest stories from around the world.
Pop stars really do well on Twitter with Selena Gomez next up. She’s one of the biggest acts on the planet as well as being a star actor, so again, no surprise she’s made the list with ease.
The 9th most influential woman on Twitter, you can find Katy Perry, Justin Timberlake, and Emma Watson amongst her tens of millions of followers.
Selena’s Twitter account is pretty much dedicated to promoting her music and acting, with the occasional shoutouts to celebrity friends and her personal thoughts.
Ex-boyband star, now hugely successful solo artist, Timberlake has translated this fame into tens of millions of Twitter followers.
Maybe we shouldn’t be surprised about Timberlake’s social media savviness after his appearance in the film The Social Network.
There isn’t a huge amount of promotion on his Twitter, with much more weighting to videos and pictures of his personal comings and goings. Much more like an Instagram page than others on this list.
Our first politician of the list, it’s India’s Prime Minister Modi. Modi will be pretty happy about making this list. He’s been an avid Twitter user since 2009, realising early on the influence social media can have on politics.
Having been in power since 2014, his following has gone from strength to strength. If you really want to understand his process here’s a nice piece on his decade on Twitter.
Modi uses his account for exactly what you’d expect of a politician and head of state. He campaigns for his party, talks about issues affecting India, and tweets about diplomacy between his country and others.
Best wishes to the Chief Minister of Mizoram, Mr. @ZoramthangaCM on his birthday. One of the senior most and respected leaders in our polity, he has worked extensively for the welfare of Mizoram. May Almighty bless him with a long and healthy life in service of the people.— Narendra Modi (@narendramodi) July 13, 2020
Kim Kardashian and social media are inextricably linked. The world famous businesswoman and TV personality has garnered a huge following on every social media platform she touches.
She’s the 4th most influential woman on Twitter, while she also counts Ariana Grande, Sofia Vergara, and Serena Williams as followers.
She also uses her account much like other people in this list. There’s a lot of promotional stuff (particularly around her KKW Beauty company) along with general updates about her life.
For all of the things that could be trending, this is super funny to me that so many are concerned about a pic i posted 2 years ago. It’s the sweet corn truffle pasta from the best restaurant ever, Georgio Baldi in Santa Monica. They are open for take out. I highly recommend. pic.twitter.com/kCRbbFUZKg— Kim Kardashian West (@KimKardashian) July 10, 2020
Ahead of Twitter’s own account is YouTube who come in at nine. As the 2nd top site according to Alexa, YouTube’s popularity has crossed platforms giving them one of the most successful accounts on Twitter.
Along with the pithy bio of “Like and subscribe.”, YouTube’s account is pretty straightforward. It simply posts short clips and links to video on their platform. Simple and a really good way to shine a spotlight on deserving YouTubers.
Our second talk show host is Ellen DeGeneres, who beats out Fallon and lands in our number 8 spot. Host of the massively popular Ellen show, her huge viewing figures have made her a hit on Twitter too.
We can also assume that her famous Oscars tweet that, for a while, was the most retweeted tweet of all time, also has something to do with her high follower count.
Technically, her account is for her show (the handle being @TheEllenShow), so pretty much all tweets are pictures and clips that help promote that. Having said that, a few personal tweets appear from time to time too.
Seeing everyone’s posts about Carl Reiner makes you realize what an incredible legacy of laughter he left behind. I was inspired by his talent and his humanity, and I send love to his family.— Ellen DeGeneres (@TheEllenShow) July 2, 2020
It’s been a big couple of years for Ariana Grande and with successive hits, she’s rarely been away from the headlines. With the release of her song ‘thank u, next’ kicking up a storm on Twitter, no one will be shocked to see her on this list.
Her Twitter following is pretty start-studded as well including Jared Leto, Harry Styles, and Lindsay Lohan.
Grande not only posts personal and promotional tweets, but also gives plenty of shout outs to her fans.
With huge successes in music and acting, particularly with her recent performance in the film A Star is Born, Lady Gaga finds herself as the 6th most followed person on Twitter.
She clearly resonates well with her audience too, being the 3rd most influential woman on Twitter, according to our research. Her followers include Miley Cyrus, David Guetta, and Oprah Winfrey.
Her account is mostly updates on her music and acting, along with the activities of her Born This Way Foundation.
We’re into the final stretch now and in 7th place, we have Taylor Swift. Being one of the biggest pop stars on the planet not only brings you fame and fortune, but Twitter followers too.
Swift is also the most influential person on Twitter according to our research. To make that even more impressive, Taylor Swift barely even tweets.
In 2018, she tweeted just over 20 times and that was it. She’s yet to send one in 2019. Her 83.4m followers are clearly patient.
Our only sports personality on the list, we have Cristiano Ronaldo, arguably the best football (soccer) player on the planet, in 5th place. Along with playing for the Portuguese national team, he’s had stints at the biggest clubs in the world including Juventus F.C, Real Madrid, and Manchester United.
The 4th most influential man on Twitter, Ronaldo has some pretty big-name followers including Lil Wayne, Jack Dorsey (as in the CEO of Twitter), and Usain Bolt.
His account is pretty consistent, with his recent tweets mostly being pictures of him and his family simply hanging out and getting up to whatever impossibly rich footballers get up to.
Another musician in our list (and still not the last), we have megastar and beauty product entrepreneur, Rihanna. With a slew of hits to her name and her Fenty business going from strength to strength, she has managed to grow a huge following on Twitter.
Rihanna’s Twitter has made the news a lot too, in particularly with her criticising Donald Trump for using her songs at his rallies.
Aside from Presidential beef, Rihanna’s Twitter account has the usual promotional stuff, but also includes more personal tweets, such as shoutouts to collaborators and political posts.
In third place we have Katy Perry, world famous pop star and girl kisser. From humble beginnings singing in churches, Perry has now established herself as one of the biggest music acts in the world.
The 2nd most influential woman on Twitter, Perry is followed by four members of One Direction (Zayn being the only one who hasn’t), Alicia Keys, and Neil Patrick Harris.
Possibly explaining her high count, Perry uses Twitter to posts her own thoughts and personal messages, rather than flooding the feed with promotional tweets (although they come up every so often too).
Justin Bieber has been a near constant presence since his 2010 hit “Baby.” Since then he’s remained in the limelight, updating his style and look as he’s got older, and becoming one of the biggest stars there is.
Some of Bieber’s more notable followers include Jaden Smith, Queen Latifah, and Iggy Azalea. He’s also the 7th most influential man on Twitter too.
His actual account has less promotional posts compared to others in this list. Posts come sparingly, and they’re just as often random thoughts and the type of content any other Twitter user might post.
. @poobear and I had a vision for this project and made it a reality. Thank you God for opening the right doors! Thank you to everyone else who made this project a reality! @joshgudwin @scooterbraun @allisonjamiekaye @djtayjames @harv pic.twitter.com/FPb0Kxvt6v— Justin Bieber (@justinbieber) July 3, 2020
In first place we have two-term President of the United States, Barack Obama. It’ll be no shock that holding the most powerful office in the world gets you a lot of followers.
Obama’s account has already made headlines in 2019, with his positive new year message of hope for the future was compared to Trump’s all-capitals rant about the media just a few hours earlier.
With the presidency behind him, Obama mostly tweets about his other activities, such as the work being done by his Obama Foundation.
Congrats to Obama on being the most followed person on Twitter!
Well, it’s clear that celebs in the real world will be celebs on Twitter. Barring the brands of YouTube and Twitter, none of the accounts listed made their name on the internet, while pretty much all of them were famous before Twitter even existed.
While there are a swathe of internet celebrities with gigantic followings, it seems they only take the top rankings on YouTube, which suggests to use that users on that platform who actively subscribe to channels are a lot different to their Twitter counterparts.
Another interest area to look at is the types of people and accounts that make the top 20.
Musicians massively dominate, which is somewhat surprising considering the association Twitter has with world events and politics. Having said that, we have two presidents and prime minister in the list, so who knows how this may change as the world changes also?
Clearly celebrity (and a big PR budget we imagine) wins out.
Let’s see what the next decade holds.