Early on, travel in Stockholm did slow down despite the city not having a full lockdown in place. According to the Citymapper Mobility Index, the number of people travelling around the city dropped by 70% from March 2 to April 27.
In comparison, cities that went into stricter lockdowns, like London, Paris, and New York, saw drops of 90%, 92%, and 95% respectively. This indicates, as reported in previous bulletins, that formal restrictions were more efficient at reducing people’s movement.
As some restrictions are lifted, we’ve seen people are venturing out, just a little cautiously. From April 27 to June 21, travel in Paris increased by 89%. This is in comparison to New York, London, and Stockholm, which have had mobility increases of 15%, 35% and 57% respectively when comparing April 27 to June 21.
France lifting work, education, and travel restrictions has driven Paris’ mobility up, just like England lifting work and retail restrictions helped encourage the number of Londoners getting on the move. Meanwhile, Stockholm’s steady movement could indicate that practice makes the ‘new normal’ easier to live in. Note: We believe the Stockholm activity drop this weekend was due to Midsummer celebrations, which meant schools and work were off.
These trends align with a recent Qriously survey we conducted which found that people were most hesitant about events like concerts, but were more at ease with the idea of visiting beaches and stores, as restrictions are lifted. For many, while there is trepidation, the scenes of normal daily life are starting to look safer again.
For brands preparing to reopen their doors, mitigating consumers’ fears and concerns is the key to winning back trust and loyalty.
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Brandwatch Response Team