This sudden surge in scooter and cycling fanatics also lines up with Google Trends data. Worldwide search interest in bicycles hit a five-year high in May, and scooter searches have also been hugely popular over the last few months
Looking at mentions from March 1 to May 31, we found consumers were buying two wheels to adapt to life in the wake of Covid-19. Consumer Research found 592k social media mentions from people ditching public transportation for a bike or scooter. Another 491k mentions came from people who were grabbing some wheels because they thought it was a safer way to get around.
Not everyone is looking to buy new. We found 1m mentions of buying a second hand bike or scooter between March and May 2020 to save money, a 20% increase compared to the three months prior.
And, despite concerns over hygiene, we found 199k mentions of people depending on pay-as-you-go wheels, like the UK’s Lime bikes and NYC’s Citi Bike.
The benefits of bikes and scooters are clearly manifold for consumers. We also found 881k mentions of people jumping on two wheels to help with their mental and physical health and 72k people mentioned buying a new set of wheels to benefit the environment.
As people head back to work and varying degrees of normality resume, we predict more and more people will opt for a bike or scooter to get around, to benefit their health and wellbeing, to maintain a safe social distance, and to stay off of public transportation.
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Brandwatch Response Team