This started out as one of the most mysterious of the trends we’re highlighting this week. While beauty/grooming products being popular while salons and barbers are closed makes sense, why are people suddenly interested in printing and scanning?
To investigate, we looked at the social media mentions we found in Consumer Research. These mentions included words that indicate the author is intending to purchase or has purchased a printer/scanner.
“Work” and “office” are prominent keywords within these conversations. With remote working becoming the norm for those usually in the office, it makes sense that they’re upgrading their equipment at home. And anyone who relied on use of a communal printer or scanner pre-outbreak (like students or library users) has recently, in theory at least, been in the market for either a printer/scanner of their own or a service that can do the job for them.
‘3D’ was also a big theme, appearing in around 15% of the printer and scanner mentions we studied. Curious, we started a new query looking at posts on r/3Dprinting. We found that the 3D printing community has been very busy during lockdown, with over 20k posts per week from enthusiasts in April.