The biggest change last week was a 20% drop in engagements. This happened even as the number of Covid-19 articles went up by 1%, reaching their highest level since the end of May. This tells us that while publishers are putting out more coronavirus content, people aren’t as interested as they’ve previously been.
This week didn’t see any single big story, which may have contributed to this downturn in engagement. The most engaged with articles covered a range of stories, including Covid-19 parties, mask mandates, new outbreaks, but nothing dominated the most popular articles like we’ve seen previously..
Looking at the online Covid-19 discussion, last week saw a drop of 5% – the first fall in a few weeks. This could show people are losing interest in discussing the virus again as countries attempt to move past lockdowns and people try to claw some normality back into their lives.
Search data also suggests that’s the case. Here’s how search interest around vacations, movie theaters, and bars has looked since the beginning of the year.