The picture in early April suggests a grim view of travel, especially for bigger trips. Domestic travel, which is more likely to be shorter and less expensive, was far more popular than going international. Meanwhile, a decent chunk of people said they wouldn’t be doing either.
But then the outlook begins to soften. The number of people picking international travel rises as the domestic number falls. The ‘neither’ option also quickly becomes less popular, falling from 21% of respondents picking it in the second week of April to just 15% in mid-June. Clearly, at this point, people’s confidence in travel was returning.
Since then though, we’ve seen signs of a shift back in the opposite direction. Looking at the last few weeks, people are increasingly choosing ‘neither’ again, while interest in international and domestic travel has dropped. That said, the number of respondents picking ‘both’ has stabilized.
It’s a mixed picture, but the outlook for the travel industry is better than it was a few months ago. How long that will be the case for, we can’t say.
Looking at vacations also relates to the question we ask around activities people feel safe doing. This makes for worrying reading for travel and hospitality businesses, whether they rely on domestic or international visitors.