The conversation reached a peak in the week of June 21 – 27, with 112k mentions on social media.
Meanwhile, worldwide Google searches on the topic hit a peak in mid-June, aligning with what we’ve found on social.
So what’s triggering the ongoing worry?
Consumer Research found that people discussing second waves from March 1 to July 12 on social were particularly concerned about:
- America – 551k mentions
- Trump’s Covid-19 response – 162k mentions
- Employment – 114k mentions
- The relaxation of social distancing – 106k mentions
- Other people wearing not masks – 99k mentions
When we looked at the topic using BuzzSumo we found that it’s not just on social media that interest in second waves is spreading — it’s also happening in the news.
The number of articles about second waves increased 41% in June compared to May, and the number of people interacting with this content increased 29% in the same period.
The most engaged with stories about a second wave in June were:
- Second U.S. Virus Wave Emerges as Cases Top 2 Million – Bloomberg, June 10
- Widespread mask-wearing could prevent COVID-19: study – Reuters, June 10
- China lockdown: Beijing shuts all schools as terrifying second wave strikes – Daily Express, June 16
These big stories tended to spark a boost in mentions of second waves on social media as they broke.
What have people been doing to protect themselves?
As we saw above, part of what is fueling worry about second waves are the protective measures others are taking (or not taking, as the case may be). To find out what people are doing in this regard we used our mobile survey tool Brandwatch Qriously.
The survey, conducted most recently between July 6 and July 13, asked 4,091 people in Australia, China, France, Germany, Italy, Spain, the UK, and the US what precautions they were taking.
In the latest survey, 59% of respondents said they were social-distancing and 56% of respondents reported wearing a mask, while only 13% reported that they had worn gloves to protect themselves (and everyone else).