Safety appeared in 73% of back to school posts from July 1 to July 31. The biggest topics within this conversation included:
- The enclosed environment: 1m mentions
- Kids playing and socializing: 1m mentions
- Personal protective equipment measures: 996k mentions
- Lunchtime: 878k mentions
Overall, the back to school conversation is not an excitable one – the most common emotion detected in mentions is sadness (34%).
It’s clear that, although consumers are worried about the impact of missing school, there are still various things that need to be addressed and clarified before everyone feels comfortable with the classroom setting.
That lesson extends to everything in society now that regular programming is beginning to resume. Consumers want and need clear guidance about safety measures, or their confidence will suffer.
Get more in-depth data
Don’t miss our regular reports that go into huge detail on consumers and how Covid-19 is affecting them.
Head here to find out more and get signed up.
Thanks for reading
That’s it for today. Get signed up for our future daily bulletins here.
Brandwatch Response Team