Since January, mentions of the TikTok and Houseparty apps have jumped up. With people using the former to broadcast their lives under lockdown, and the latter to connect with friends, it’s no surprise.
But while TikTok mentions remain high compared to normal, they’ve seen a drop week-on-week. In comparison, Houseparty mentions have continued to rise.
It is a bit early to draw conclusions, but it might link to something we’ve already covered. Last week we looked at the rise of virtual bars, and how people were hunting for platforms where they could interact with friends. It could be that people are swapping passive viewing on TikTok for active socializing on Houseparty.
You may have already seen the headlines about users suspecting their accounts were hacked through Houseparty. Houseparty denies this, saying accounts are safe.
After investigating with Consumer Research, we found users suggesting their Spotify, Instagram, Snapchat, PayPal, and bank accounts had been accessed without authorization because of the app.