There has been an average of 77k cat and dog pictures posted every day since March 1. That compares to an average of 55k a day in the second half of 2019 – a 40% increase.
With so many more people spending more time at home, and therefore spending more time with their pets, this isn’t a huge surprise. People aren’t getting bored of posting their pets either.
Mention volume has stabilized after an initial jump (and a second for National Puppy Day), and the trend hasn’t fallen out of fashion like other topics we’ve studied. A month in, and we’re still posting way more pictures of our pets than normal.
It’s not just individuals getting involved. Brand accounts have been posting pet pictures, too. It looks like there are a lot of social media managers out there who have finally found an excuse to show off their animals on the company account.