Peanut butter was the most popular snack, with 59k mentions. Fruit and cheese chased behind with 29k mentions each, while chocolate followed with 27k mentions that were boosted by the Easter weekend.
According to our latest Weekly Consumer Insights report, parents reported buying more chips and snacks for kids, while adults also mentioned they’d been buying more junk food for themselves.
When we do talk about them, how do we feel about our meals? Unsurprisingly we’re still pretty positive on the subject. Of the meal-related conversations that were emotionally categorized, 58% of were joyful, driven by anticipation for meals.
Breakfast was the biggest driver of this – it’s the most discussed meal, and the most photographed according to our Image Insights tool.
As we all know, it’s a stressful time for people and their routines are adjusting. These conditions have meant snacks are having a real moment.
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Brandwatch Response Team