Games nights, involving things like quizzes and card games, lead the pack, with movie nights following close behind. Both have been helped by a range of websites and apps that enable joint activities between people in separate locations.
A Brandwatch favorite, for example, is Skribbl, a Pictionary-like game. Mentions of Skribbl have skyrocketed since lockdowns were implemented. In February, the game was mentioned around 800 times a week. Last week that number was nearly 3k.
There were some differences at the country level. When it came to virtual dinners, 22% of Chinese respondents said they’d attended one, while no other country even went above 12%.
Spain, Italy, and France, all had movie nights as their most popular option – 44% of respondents in Spain had attended one, while it was 38% for those in Italy and France. These same countries reported the highest interest in exercise classes, too.
Generally, all countries show a significant amount of people turning to virtual events to keep their social lives going. As lockdowns are eased in some countries, it’ll be interesting to see if any of these activities stick.