For the number of articles and size of discussion, we see the continuation of downward trends. Publishers are releasing less Covid-19 content than in previous weeks, and the same goes for the people discussing it. Having said that, last week saw the smallest drop so far.
For average engagements per article, the story is a little different.
For two weeks it barely changed, suggesting publishers were still finding their feet. But that all changed last week when we noticed a fall of 23% – one of the biggest drops we’ve tracked so far (equal to the drop of the same size the week of March 30). Articles now get 582 engagements on average, compared to their peak of 1,154.
This could be gloomy news for publishers, many of whom are struggling to stay afloat as ad money dries up. That said, it may be that they are finding successful engagement figures in other ways, without covering the Covid-19 crisis.
Get more in-depth data
Don’t miss our weekly report that looks at a range of industries and how they’re being affected by the pandemic.
Head here to find out more and get signed up.
Thanks for reading
Make sure to subscribe to our daily bulletins if you’re not already.
Brandwatch Response Team