We found 18k people seeking advice about how to cope with depression, anxiety, and feeling down or low, an increase of 15% compared to January and February totals. Users were also posting about how their children were coping and how they could help them adjust to the unprecedented challenge.
Another 17k people asked for advice about creating some kind of work-life balance while home working, up 18% from posts of this kind in January and February.
The 16.3k original posts around pregnancy were dominated by uncertainty about checkups and midwife visits, as well as fear about giving birth during the pandemic in hospital.
The 12.8k posts about isolation were full of questions on how to keep kids and adults alike occupied, from gardening to fun DIY games. Meanwhile, there were 10k people asking for advice on where to start around home schooling children, and how best to do it.
Forums like Mumsnet give us unique and actionable insights into a specific group of people. For brands serving parents and families, this kind of research can be invaluable in helping shape campaigns, content, messaging, and even products.