China stands out with the lowest number of people avoiding close relatives. Their latest figure of 28%, compared to the 44% we recorded in our March 15 – 21 survey, reveals a significant drop that marries with the country’s falling case numbers and the easing of restrictions.
The UK sits on the other end of the spectrum. The country is still reporting high levels of relative avoidance, sitting at 68%. While avoidance is slightly up this week, they’ve seen a bigger drop over time, having previously reported a figure of 74% in our April 7 – 14 survey.
Spain also saw an increase in people avoiding their close relatives. The rise for the UK is just 1%, but Spain’s number is up by 6%. Clearly, and perhaps encouragingly, many are still wary of spreading Covid-19 to their loved ones.
What our data shows is that normality is still far off in the future. 50% of people avoiding close relatives is a staggering figure, with some potentially severe social repercussions.
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Brandwatch Response Team
¹ Note: All surveys are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a survey result lies within 4 points of the estimates provided by this survey, and a 2 in 3 chance that they lie within 2 points.