Again the general picture is unchanged. Each metric has fallen for the sixth week in a row, although the rates at which they’re falling aren’t the same.
The Covid-19 conversation saw the smallest drop we’ve tracked so far, contracting by just 6%. The size of the discussion is still significant though, with just under 6m people mentioning the virus last week.
The amount of content referencing Covid-19 has remained pretty steady, dropping by 9% last week. That compares to drops of 8% and 10% in the two weeks prior. Nevertheless we’re certainly not starved of content, with 400k articles going up last week.
Our biggest drop was in the average amount of social engagements with Covid-19 content. It fell by 13%, the third largest drop for this metric we’ve recorded.
This won’t be shocking to most readers. Covid-19 coverage and conversation is a constant wherever we go, so many may be looking to get away from it.
What’s grabbing people’s attention instead?
As we previously reported, feel-good stories are one thing the internet is here for these days, and there was a big one last week. Garnering 780k engagements, putting it among the top 30 non-coronavirus articles of the week, it was all about a shipwreck.