The SEGA Genesis (also known as the Mega Drive outside of the US) is the most popular retro console on social, with 625k mentions. The console’s mentions increased 22% during lockdown compared to January and February totals.
An astonishing 231k people were discussing playing with Game Boys, and we found 2k people using their lockdown time to customize their handheld console with a paint job.
People are also using their lockdowns to revive old consoles, rather than buying them new or refurbished. 135k social posters were discussing console repairs in March and April, up 33% from January and February. And 10k people were asking for help to restore their console back to factory condition.
The top titles we found mentioned in retro gaming conversations were:
- The Sonic Series (174k mentions)
- Pokémon (79k mentions)
- Super Mario Series (49k mentions)
- Tony Hawk’s Pro Skater 1&2 (41k mentions)
- The Legend of Zelda series (40k)
Consumers are trying to make the most of their time during lockdown. Retro consoles take consumers back to a happier time, and discussing them online provides a fun outlet to connect (especially for anyone looking to escape gloomy news reports).
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Brandwatch Response Team