During the peak-lockdown months of March and April, mentions of buying a car online or via an app were 8% higher than average.
One of the most positive things about this conversation was the no-quibble guarantee offered by many online dealers (16k consumers spoke about how they loved this).
However, buying cars online won’t necessarily be revving engines throughout 2020.
Conversation about buying online fell again in May (by 25%) as the UK and some states in the US loosened lockdown measures and allowed showrooms to reopen. This indicates that, for many, online purchases were simply a temporary means to an end.
How might car sales fare later in the year?
In our Will Covid-19 Change Consumer Behavior in the Long Term? report, we found only 58% of respondents who planned to buy a car pre-outbreak still intend to in 2020. This signals that the pandemic could potentially have a huge impact on the already troubled automotive industry.
The last few years for the industry have been turbulent and, sadly, we can expect that theme to step up a gear in 2020 because of the Covid-19 crisis.
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Brandwatch Response Team