With 71% of US adults indicating that the election has brought at least some additional stress to their personal lives, it’s clear events are getting to them.
But there is some partisan divide here. We found that for 63% of likely Biden voters, the election had added ‘A lot’ or ‘A moderate amount’ of extra stress. Just 37% of likely Trump voters said the same.
This seems odd when Biden is leading in the polls, but touches on what we said earlier: that Biden voters are worried they’ll have the same experience as Clinton voters in 2016. Meanwhile, maybe Trump voters are confidently thinking the same.
If you’re one of the many people feeling the pressure or worried about what’s to come, here’s a piece from NPR on election stress and some ways to combat it.
Our final poll goes out on Monday
Due to the date of the election, we’ve got a slight change to our schedule. On Monday, keep an eye on your inbox for our final poll results.
We’ll then be back on November 11 with a post-election analysis to finish things off.
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Data and methodology
Detailed tables and raw data are published here. Data is released under the Open Data Commons Attribution License (ODC-By) v1.0. If you are publishing or using this data you must give attribution to Brandwatch Qriously.
Brandwatch Qriously uses river sampling and delivers market research questions to respondents via ads on mobile device apps. The proportion of respondents recruited in a particular app is determined by the demographic of its users, which allows for the collection of representative samples. There are no incentives, meaning participants are more likely to provide candid and accurate responses. Qriously has successfully predicted nine major elections. It offers an accurate, fast, and reliable way to conduct market research, even within hard-to-reach groups and countries.
About the poll: 3,271 adults aged 18+ nationwide were surveyed from October 22 – October 26 2020. The size of the subsample of likely voters was 2,234. Data was weighted to be nationally representative in terms of age, gender, education, race, geographical region (census division), and NCHS urban/rural community type, using data from the Census Bureau’s American Community Survey (ACS), as well as 2016 Presidential election vote (or non-vote). Targets for 2016 vote were calculated using results from the Federal Election Commission, population totals from ACS and mortality data from the National Centre for Health Statistics. The margin of error at the 95% confidence level, taking into account the effect of weighting, is +/- 2.4 percentage points for estimates from the full sample. For the subsample of likely voters it is +/- 2.8 percentage points. Sampling error can be larger for subsets of these samples. In addition to sampling error, all polls are subject to a range of other potential sources of error. When percentages do not sum to 100% this is due to the effect of rounding.