Five Ways to get more from social data
Agency Guide: How to Use Social Insights to Increase ROI
Social data is incredibly valuable when used in the right way. We'll take you through what you need to do.
8 Minute Read
Picture the scene.You have a big account that’s up for renewal, there’s a review meeting on the horizon and all the big dogs have accepted the invite. You need to prove the ROI of your campaigns to retain the business whilst giving your client the incentive to spend more.
What can you do to give you the cutting edge over your competitors, impress your clients, and help you to win new business?
We breakdown the top 5 tips for agencies to maximise the value of social data and make sure you get the most bang for your buck from your social intelligence platform.
1. Discover new audiences
Social intelligence can tell you a lot about who’s talking about your client’s brand or key topics around specific products or industries. With that data, you can easily spot a coming crisis or jump on new opportunities..
But what about all those other people that don’t talk about your clients who haven’t heard about them yet or are not using their services or products?
Applying an extra layer of audience intelligence, not just an understanding of current customers but tapping into new target groups, will give your marketing strategy that innovative edge.
Breakdown your audience by demographics, interests, and professions to discover what they are talking about right now, the real influencers they are engaging with, and the content they are sharing.
Utilise your audience insight to power micro-targeted social ads, feed your content strategy with new ideas and amplify your assets via new influencers that you know are trusted by your audience.
New potential customers + revenue growth opportunities = ROI behind your social media services.
Find out exactly how to do it in the video below.
2. Spot new trends
A RFP has landed on your desk, you’re short of time and resource and you need someone to do the grunt work for you to discover that golden nugget of insight that will showcase why they should choose you as their agency.
Imagine you had your own personal AI analyst that can help by instantly telling you what caused conversations to grow. Whether it’s a viral thread, trending hashtag, or even a developing news story.
Having an AI assistant to back you up when challenged on any insight will give you the confidence you need to take on the most demanding clients or prospects. You no longer need to rely on guesswork or assumptions, you can instantly pull the data to support the decisions and conclusions you’ve made.
Well, Iris does just that, all in real time.
Iris spots conversations that you could easily miss plus you can instantly discover valuable insights without needing advanced specialist support from your insights team.
Now you can get on with your day to day tasks, safe in the knowledge that your AI assistant has got you covered.
Check out our short video below which demonstrates how Iris can instantly spot trends in conversations over time and provide you with the why behind the what.
3. Integrate data
When there’s new business at stake and revenue directly associated then it’s essential to show that you live and breath client data, you are an extension of their internal team, and you have the innovative edge over your competitors.
By visualizing social analytics data alongside other sources, it starts to reveal the bigger picture of your campaign performance. Analyzing real-time data sources such as search and social, you can quickly identify multiple optimization opportunities that can go beyond social and feed into your overall digital strategy.
Take the airline industry in our example below, combining data sets enables you to identify the locations people are searching for. This information can then be used to optimize and serve relevant content to visitors, to create agile advertising to capitalize on destination demand, and even to offer special deals to boost conversions.
4. Benchmark competitors
Competitor intelligence is a guaranteed way to impress any new prospect or client, especially when their data is visualized in a powerful way. There are many ways in which you can benchmark key competitors and then see the data visualized in real-time, across your organization, on any screen in the world.
Intent to purchase data, enables you to dive deeper into how your offering stacks up against your competition. Looking at the example below, we can see that conversation volume for Starbucks increases during the week and tapers off at the weekend. This presents a clear opportunity for competitors to push marketing activity to take advantage of the increased share of voice during this time.
Check out our 3 min video that shows you how to benchmark the automotive industry.
5. Real-time reporting
How much time do you and your team spend on reporting each month?
Imagine if you can free up the time you and your team spend creating reports and spend it on optimizing and implementing the actions created from the insights you’ve gleaned.
Vizia enables you to show a plethora of business data and distribute across screens in a single office, or screens in offices and lobbies and events worldwide. Recent feature updates mean that you can use the tool to create beautiful reports, integrating data from Salesforce, Google Analytics, Google Sheets and more.
The really cool part for agencies is that you can then see who’s opened those reports and what sections they’re engaging with so you can optimize and make sure you’re providing your client with insights that are adding value to their business. All in real-time.
Find out how we transformed our reporting with Vizia here.