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Guide

The No-Sweat Guide to Social Content Marketing

How do you build a solid content marketing strategy? And how do you do it with your brand’s social presence top of mind?

This free guide will take you through all the questions and dilemmas of building a content marketing strategy optimized for social media engagement.

What you’ll learn about:

  • Researching your competitors.
  • Matching content to stages of the sales funnel.
  • The proper ratio of original to curated content.
  • Content style and voice.
  • And much, much more

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.