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"By combining social listening data with other data sources, such as sales or brand health analysis, we can create a holistic picture of the performance of our brands’ campaigns and thus provide the basis for making management decisions."

Marcel Heitmeier, Social Media Intelligence Specialist - Nestlé Deutschland AG

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.