Brandwatch's AI journey started as far back as 2008 with machine learning
We gave our customers the power to train models to categorize nuances in language. And it’s continued with the 2020 launch of our first-to-market AI search (built in house and trained using GPT), as well as many other features since.
Conversation Insights in Consumer Research
Conversation Insights lets you click on data points to receive a short and digestible paragraph of the underlying causes and themes.
Understand spikes in sentiment, conversations around your brand, news stories, trends, and more in seconds.
Filter out any non-relevant insights instantly so you can find, understand, and action game-changing insights for your organization fast.
Writing Assistant in Publish, Advertise, and Engage
Writing can be tough when you're faced with character limits, fear of typos, or writer's block.
With this in mind, Writing Assistant helps make your copy even better. Whether you’re drafting a social post, an ad, or a reply to a customer’s message, we’ve got you covered.
By providing a prompt, along with your brand personality and post intention, you can even ask Iris to create a social post from scratch.
Content Insights in Benchmark
Are you struggling to keep up with competitor content strategies? With Content Insights, you can instantly obtain automated summaries of your and your competitors' latest posts.
Identify when a competitor is performing well and run an AI summary to get an explanation of the underlying themes and topics that contributed to their success.
Obtain quick, easily-sharable intel about competitors' social media performance.
"I found that the Iris Content Insights tool was very good in regards to providing a succinct summary of the content that our competitors are generating. Iris makes it easy to compare themes, look for patterns and generate new ideas that may work for our brand. I like that Iris content insights are written in a way that makes it easy to circulate to team members without a need to edit the text."
Iris Post Analysis in Measure
Are you curious about how your social posts resonate with your audience? Whether your audience perceives your post’s message in the way it is intended?
With Iris Post Analysis, you can analyze your post and its comments to identify audience sentiment and opinions found in your post comments, which you can use to improve the effectiveness of your content strategy.
Ready to see the latest AI features in action?
Want to see how Brandwatch can help you even quicker to better understand and engage with your consumers?
Fill out the form to pick your time from the calendar and book a meeting.
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Discuss your organization’s use cases, challenges and goals
Explore growth opportunities and risks in your market for 2023