When looking at each generation individually, our analysis of the conversation relating to the 12 individual payment methods showed that among all payment methods, baby boomers discussed credit cards the most; and Gen X, Gen Y, and Gen Z frequently mentioned Cash App, representing the peer-to-peer payment apps, which appear to have become the go-to payment option for many consumers.
Try it before you buy
The inability to try on clothes is one of the consumers’ biggest concerns when shopping online.
Many retail brands know this and are actively trying to solve this issue. We’ve already talked about some brands leveraging artificial intelligence and augmented reality to help consumers “try on” items virtually in the comfort of their homes.
Another theme we see emerge in consumer discussions relating to payments is the concept of “try it before you buy it.”
This payment and sales model allows consumers to try on clothing, accessories, or even furniture and home design items at the convenience of their homes before purchasing them. Typically, based on the terms and conditions of the program, customers can send back the things they don’t want within a given trial period for free or for a small fee.
We tracked mentions around “try it before you buy it,” and between September 1 2022 and March 1 2023, there were 44.72k mentions, an 18% increase from the previous six months. Also, we saw a slight increase in the volume of unique authors discussing the topic, from 22k 22.51k.
We also looked at Google Search data, which shows a growing interest in this payment model.