Brandwatch + Trajaan
Trajaan has been acquired by Cision, expanding Brandwatch’s capabilities with global search intelligence.
About Trajaan
Trajaan is a leading enterprise search intelligence platform that monitors what the world is searching for on generative AI, social, shopping, and traditional search platforms across 150+ countries. It enables brands to spot emerging trends and issues before they surface in the media or on social.
Understand the needs consumers aren't talking about
Tap into the world’s most comprehensive search intelligence dataset that spans Google, Amazon, TikTok, Baidu, and even GenAI engines like ChatGPT.
Trajaan unifies traditional, social, shopping, and GenAI search platforms, giving you a complete view of what people are asking, comparing, and intending to buy — from global trends to city-level signals.
This intent-rich layer of insight reveals emerging demand, highlights the attributes and questions shaping purchase decisions, and strengthens forecasting. The result: more confident, data-driven decisions across product, marketing, and brand strategy.
Monitor and shape how LLMs talk about your brand
With Trajaan you can monitor how leading LLMs cite your brand and competitors across thousands of prompts worldwide, surfacing sentiment shifts and reputational risks in near real time.
By blending traditional and LLM search signals, Trajaan reveals the customer questions driving these answers, shows which media domains and pages LLMs trust, and provides clear recommendations on where to influence — from earned media to key social threads.
Strengthen brand protection with early warnings
Search intelligence often exposes risks before they show up on social. Trajaan detects emerging complaints and issues through negative searches and high-risk LLM narratives early, giving you time to investigate and respond before issues escalate.
Paired with Brandwatch’s social and traditional media intelligence, you can track how these risks spread, how people react, and what comes next. Together, Trajaan and Brandwatch offer a 360° early-warning system.
Experience the power of search intelligence for marketing
Book a meeting to find out how Trajaan and Brandwatch can help brands like yours turn social and search intelligence into action.
You're in the right place!
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
You're in the right place!
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.