We talked to seven brands about the most common hurdles with managing their organization’s social media presence, and these were the topliners:
- Finding time for everything.
- Collaborating internally to deliver valuable content and stellar customer service consistently.
- Lacking solutions for holistic reporting and day-to-day management.
Let’s take a look at how each brand utilized the power of social media tools to achieve their goals.
1. Barchester Healthcare
Barchester Healthcare is one of the UK’s largest care providers, supporting older people living independently with dignity and respect. They support over 12,000 residents across 248 care homes and hospitals from short breaks to long-term stays.
Over the past two years, the team has manually designed and built over 200 Facebook pages, one for each one of their care homes across the UK. In addition, they developed a social media training program for their staff, teaching them how to use Facebook as a powerful marketing tool.
They were looking for an all-in-one tool to schedule and publish posts and monitor conversations, engagement, and performance of all their channels on one platform. They found this solution in Brandwatch.
“Since using Brandwatch, we’ve been able to achieve our goal of building numerous Facebook location pages and monitoring them on a daily basis successfully. It [Brandwatch] has enabled us to deliver exceptional customer service on social media and to issue relevant performance reports to different teams, directors, and stakeholders" said Jane Maslarova, Senior Social Media Executive at Barchester Healthcare.
She follows up, stating why she'd recommend Brandwatch to marketing teams working professionally with social media whether they be big or small.
"We recommend the platform [Brandwatch] to others because it’s user-friendly, it has all the tools in one place, and it’s suitable for both small and large teams. Brandwatch provides peace of mind, knowing that you can see all incoming messages, comments, reviews, and posts in one place, without worrying that you might miss something important.”
"We recommend it [Brandwatch] to others because it’s user-friendly, it has all the tools in one place, and it’s suitable for both small and large teams."
Founded in 1971, Forthglade is a natural pet food company based in the UK. With social media being such an important avenue to connect with pet owners, the Forthglade social team needed a robust, data-oriented tool.
The Forthglade team chose Brandwatch for their social media management needs because of the vast amount of data and insights it provides. With Brandwatch, all their social media decisions are now backed up by data from either competitive benchmarking or social listening.
“Since moving to Brandwatch we’ve gained in-depth analysis of our social channels which has helped steer our content strategy. We can easily identify successes on our channels, evaluate best performing content and ensure we’re providing content that not only aligns with the brand but most importantly our online community," Bea Preston-Ellis, Communications Manager at Forthglade Natural Pet Food explained.
“Since moving to Brandwatch we’ve gained in-depth analysis of our social channels which has helped steer our content strategy."
After implementing Brandwatch, the Forthglade team has developed a stronger understanding of their audience, defined what constitutes posts’ success, and identified several areas of improvement. The data and insights Brandwatch provides have also helped the team attract a wider audience of dog lovers.
"More recently, we’ve been using Brandwatch to further develop our Influencer Outreach Programme. I’d recommend Brandwatch for the insights and ease of use. Having everything in one platform means we can get a complete view of all our interactions across the social sphere."
"I’d recommend Brandwatch for the insights and ease of use."
Kägi is a Swiss chocolate wafers producer operating on a global scale. They plan all their content in the company on a central level and use the help of an external agency and the Brandwatch suite. We talked to their Digital Manager Team Lead, Anja, and this is how she explained it:
“Before we used Brandwatch, it was quite cumbersome to have an overview of all our social media channels and not to miss fans’ comments. Thanks to Brandwatch, this got a lot easier. With Brandwatch, we are able to complete all our social media activities with a very small team... and community management and content planning can be done efficiently.”
“With Brandwatch, we are able to complete all our social media activities with a very small team.”
4. Burgerheart — Prime Family
The brand Burgerheart is a heart-made urban burger concept with 20 stores across Germany. The social media efforts for all stores are managed centrally, which used to be time-consuming and resource-draining for their marketing team. That’s when they discovered the Brandwatch suite.
“With Brandwatch, we save time, collaborate well within the team, and utilize the very intuitive and extensive publish function. We are more time-efficient, and we’re able to optimize our organic reach through the analyses. For instance, knowing when our fans are online helps a lot,” Theresa Hußenöder, Marketing Manager at Burgerheart told us.
“With Brandwatch, we save time, collaborate well within the team, and utilize the very intuitive and extensive publish function."
5. Sky Betting & Gaming
Sky Betting and Gaming is a British-based sports betting company. They manage 46 channels with over 2.5 million accumulated followers and found a holistic solution in the Brandwatch suite.
We talked to Kirsty Buttle, Sky Betting & Gaming's Social Media Manager, who explained just how Brandwatch makes a difference:
“With Brandwatch, it’s super easy to build reports and slice data down to figure out what types of posts/content are resonating better with our audience. We’ve brought all social media activities under one roof, from planning content to diving into what content drives results. Just saving the team’s time is huge, and Brandwatch definitely has done that.”
"Just saving the team’s time is huge, and Brandwatch definitely has done that.”
6. Smurfit Kappa
Smurfit Kappa is a FTSE 100 company and one of the world's leading providers of paper-based packaging, with operations in over 30 countries. They wanted to optimize and improve their processes around social media, and the Brandwatch suite met all their needs.
Here is what Social Media Manager, Khalsa Hughes, says they find particularly helpful.
“Ease of use and value for money. Usability. Easy to navigate. Support team is excellent. Smooth onboarding.”
7. Global Banking School
Global Banking School is a UK-based higher education institution with eight campuses across the UK, as well as campuses in Dubai and Malta, providing vocational, undergraduate, and postgraduate programs in banking, finance, business, and more.
The marketing team at GBS was managing multiple brands across several channels, and jumping between platforms was neither efficient nor effective.
The Global Banking School found a solution to managing their social media channels from a single platform with Brandwatch. After implementing our Social Media Management tool, the team only uses a third of the time they’d spent before and can monitor events and engagement more easily.
"Saving time. Keeping an eye on numbers. Streamlining work: being able to post the same content across different brands in one easy and hassle-free process is very helpful and efficient,” explains Karim El-Badry, Social Media Manager at Global Banking School.
“...being able to post the same content across different brands in one easy and hassle-free process is very helpful and efficient.”
That's a wrap!
Seven organizations of varying sizes and needs all rely on Brandwatch to overcome their challenges. Are you ready to do the same on social media?