AOL’s continued growth and evolution is the product of nearly a decade of careful cultivation of its internal strengths, coupled with thoughtful acquisitions and integrations with the very best technologies and talents on the market.
As one of the early pioneers of the Internet in the 1990s, AOL provided a dial-up service to millions of Americans, as well as a web portal, e-mail, instant messaging and a web browser following its purchase of Netscape, and at the height of its popularity, purchased the media conglomerate Time Warner in the largest merger in U.S. history.
In 2015 Verizon announced plans to buy AOL in a deal valued at $4.5 billion. At the time of the deal, Tim Armstrong, CEO at AOL commented:
“If you look forward five years, you’re going to be in a space where there are going to be massive, global-scale networks, and there’s no better partner for us to go forward with than Verizon. It’s really not about selling the company today. It’s about setting up for the next five to 10 years.”
How AOL uses social listening
AOL has been working with Brandwatch since 2016. Jacob Chavis is an Analyst on the consumer analytics and research team, based in New York City.
Rather than using social intelligence to monitor its own brand, Jacob uses Brandwatch Analytics to monitor the conversation around its clients’ brands.