Search Intelligence Hub

It starts with a search

Explore our content hub and learn how search intelligence can help you uncover emerging trends, hidden demand, and the questions shaping your industry.

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What is search intelligence?

Understand what your audience wants — before they tell you

Only 25% of marketers truly understand their audiences, making it difficult for most to plan ahead.

Search reveals what people want before they tell you. It’s the missing layer of insight that helps reveal needs consumers aren’t talking about.

With Search Intelligence you can:

Reveal hidden intent behind search behaviour
Detect emerging trends early
Discover what drives consumer demand
Track how your brand surfaces in AI

OMR MASTERCLASS

Decoding the Intent of Humanity: What Search Reveals About Trust and Desire

Catch up on our recent OMR masterclass, where Brandwatch turns billions of search queries into actionable insight. Discover how to uncover demand, validate decisions, and act faster—engaging audiences from the very start of their journey.

Watch now

NEW BLOG

How Marketers Can Influence What LLMs Say About Their Brand

AI is rewriting the rules of search. Are you showing up in the answers? Learn how to make your brand visible in LLM conversations with the right mix of content, coverage, and conversation.

Read now

Who is this for?

Whether you're uncovering category trends or building a content strategy, search intelligence has a job to do for you.

Core use case

Category deep dive

Identify emerging narratives, demand signals, and whitespace opportunities before they become mainstream. Search data is the earliest intent signal in your toolkit.

What you’ll be able to do

From insight to strategy, faster

Combine search intent with social conversation and traditional media. Spot what your audience is curious, worried, or excited about, before it shows up anywhere else.

Combined power

Trajaan + Brandwatch Consumer Intelligence

Layer search intent data on top of Brandwatch's social and media intelligence for the most complete picture of consumer behaviour.

Example questions you can answer

What's really driving demand in my category?

→ Which product attributes are consumers researching most?
→ What are they asking AI assistants about your brand?
→ Where's the whitespace your competitors are missing?

Core use case

Content Roadmap

Build authority and relevance where attention is shifting. Turn search data into your content strategy — knowing exactly what your audience is searching for and where.

What you'll be able to do

Create content that gets found

In a world where AI search answers consumer questions, understanding what people are searching, and how LLMs are responding, is key to shaping your content strategy.

Combined power

Trajaan + Brandwatch Social Media Management

Use search signals to inform what you publish, when you publish, and where you publish — then measure the impact across social channels in one connected workflow.

Example questions you can ask

Is my content showing up where it matters?

→ Are AI engines recommending my brand?  
→ What topics should I be creating content around right now?  
→ Did my last campaign actually shift search behaviour?

"We use Trajaan to detect consumer frustration around our smart home and 5G services, then create targeted content reducing the amount of touchpoints by 23% with our customer service team."

Lionel Fumado, Content & data manager, Orange

Turn search data into smarter decisions

Here is how you can turn global search data into early signals of demand, risk and brand perception.

Understand consumer needs:

See what your audience is searching for, across Google, TikTok, Amazon, and GenAI, before trends become mainstream.

Monitor AI search:

Track and understand how ChatGPT, Gemini, and other LLMs talk about your brand and competitors. Influence the narrative at the source.

Early warning system:

Detect negative search signals and high-risk narratives early, giving you time to respond before issues escalate.

360° Intelligence:

Combine search with Brandwatch's social data for a complete view of your brand, category and customers.

Resources & Articles

Blogs, webinars, and practical guides to help you understand and act on search intelligence today.

Blog post

Combining Search & Social Data

What’s your social data missing? Discover how combining social and search data helps you uncover hidden intent, sharper audience insights, and opportunities others miss.

Read now

Blog post

How Marketers Can Influence What LLMs Say About Their Brand

AI is rewriting the rules of search. Are you showing up in the answers? Learn how to make your brand visible in LLM conversations with the right mix of content, coverage, and conversation.

Read now

On demand

Buying journeys are evolving fast. Learn how to track brand visibility in AI, uncover demand, and understand where customers are searching before they convert.

Watch now

On demand

Trajaan Customer Stories Roadmap and Q&A

How are brands putting search intelligence into action? Explore real customer stories, strategic use cases, and what’s coming next.

Watch now

Search Intelligence, powered by Trajaan

Trajaan is an industry-leading search intelligence platform, monitoring what the world is searching for in more than 150 countries.

Monitor what the world is searching across:

Traditional search (Google, Baidu, Bing)
Generative AI (Gemini, Claude, OpenAI, Deep Seek)
Social (Tik Tok, YouTube, Pinterest)
Shopping (Amazon, Shopee, Walmart)

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Experience the power of search intelligence

Book a demo to find out how Trajaan and Brandwatch can help brands like yours turn social and search intelligence into action.

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