Durex’s objectives with Automated Creative
Reckitt’s global CARE team, in partnership with Durex’s South-East Asia team, approached Automated Creative with the aim to reposition the brand and recruit consumers into a CRM program. As a premium brand, Durex wanted to validate its role in the lives of consumers, while strengthening its positioning in line with its overall social purpose.
Automated Creative was tasked with helping the brand run an acquisition campaign on Facebook. To inform the campaign, the team collected public, online data that revealed important insights about the consumer base across the APAC region, with particular focus on the Philippines.
The team at Automated Creative aimed to use Brandwatch Consumer Research to understand the relationships of Durex’s audience to help the brand better align with its target market.