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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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Our Suite

Consumer Intelligence
Leverage advanced proprietary and generative AI to deliver efficient, accurate, and comprehensive insights at unprecedented speed and scale.
Consumer Research
Understand your consumers, your brand, and your market
Vizia
Add On
Embed data in the heart of your business
Explore Consumer Intelligence
Media Intelligence & Insights
Empower your global organization with our consultancy team, transforming data into actionable insights for strategic advantage.
Technical Implementation
Technical support to integrate, segment, and visualise your data
Briefings & Alerts
Media briefings fully customized to your brand’s priorities
Insights & Analysis
Strategic insight and guidance from subject-matter experts
Influencer Marketing
Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution.
Influence
Discover influencers and manage your campaigns
Social Media Management
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Publish
Manage all your content in one calendar
Advertise
Create automated ad campaigns at scale
Measure
Track your performance across channels
Benchmark
See how you stack up against your competitors
Engage
Use one inbox for all your interactions
Audience
See all your audience data in one place
Listen
Monitor the web for insights
Explore Social Media Management
Our data and network coverage
We have the most comprehensive list of data sources and networks to help you achieve your brand’s goals.
Explore all data and networks
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Continue to brandwatch.com
Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com