Brandwatch dashboards pull all of the social listening data needed to understand how consumers are talking about a particular topic or sector. Then the analysts make data-driven decisions about what themes to test in ads. Based on these insights, the Automated Creative tech automates the production of hundreds of ads and uploads them for the media agency to set live, and then starts collecting first party creative-level data.
“We can move brands from knowing which ads work to knowing why those ads work,” says Tom.
This all starts with asking the right questions and creating a strong social listening brief. The goal is to understand how people talk about a given brand or category.
The goal might be to discover:
- In what moments do they connect to a product?
- Who are they with when they are interacting with those products?
- What do they hate about your industry?
- What do they love about your services?
Data within the Brandwatch platform provides a mass of insight into how an audience feels and what they care about.