When Bimbo, one of the world’s most popular baked goods companies, released a limited edition cake in the US, they had no idea it would spark social media outrage within other markets.
Using Brandwatch, Bimbo were able to:
- Spot and visualize the crisis in real-time using the Vizia platform
- Implement a campaign strategy for the launch in Mexico
- Identify influencers to amplify the campaign
- Measure the ROI of the campaign on social