Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report

Case Study

Bimbo

Learn how Bimbo turned a crisis into a $580,000 business opportunity

Case StudyBimbo

Learn how Bimbo used Brandwatch to manage the complete lifecycle of a social campaign that increased product sales by 12%, generating $580,000 in sales.

When Bimbo, one of the world’s most popular baked goods companies, released a limited edition cake in the US, they had no idea it would spark social media outrage within other markets.

Using Brandwatch, Bimbo were able to:

  • Spot and visualize the crisis in real-time using the Vizia platform
  • Implement a campaign strategy for the launch in Mexico
  • Identify influencers to amplify the campaign
  • Measure the ROI of the campaign on social

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.