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Case Study


Learn how Bimbo turned a crisis into a $580,000 business opportunity

Case StudyBimbo

Learn how Bimbo used Brandwatch to manage the complete lifecycle of a social campaign that increased product sales by 12%, generating $580,000 in sales.

When Bimbo, one of the world’s most popular baked goods companies, released a limited edition cake in the US, they had no idea it would spark social media outrage within other markets.

Using Brandwatch, Bimbo were able to:

  • Spot and visualize the crisis in real-time using the Vizia platform
  • Implement a campaign strategy for the launch in Mexico
  • Identify influencers to amplify the campaign
  • Measure the ROI of the campaign on social

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.