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Case Study


Learn how Bimbo turned a crisis into a $580,000 business opportunity

Case StudyBimbo

Learn how Bimbo used Brandwatch to manage the complete lifecycle of a social campaign that increased product sales by 12%, generating $580,000 in sales.

When Bimbo, one of the world’s most popular baked goods companies, released a limited edition cake in the US, they had no idea it would spark social media outrage within other markets.

Using Brandwatch, Bimbo were able to:

  • Spot and visualize the crisis in real-time using the Vizia platform
  • Implement a campaign strategy for the launch in Mexico
  • Identify influencers to amplify the campaign
  • Measure the ROI of the campaign on social

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.