About FaZe Clan
FaZe Clan is one of the biggest players in the esports market. The US esports and entertainment organization was founded in 2010 and went public in July 2022 as the first esports brand. FaZe Clan has esports teams all over the world in different disciplines, like CS:GO, FIFA, and Fortnite.
The early days of the administrative nightmare
In the early days, FaZe Clan could get by tracking campaigns in Google Sheets and chasing down creators for screenshots of their social analytics. But even basic reporting was a nightmare, and as brands got savvier, their expectations increased around campaign reporting.
Real-time reporting changes the game
Influence’s automated, real-time reporting was a game changer for the brand. FaZe Clan’s advertisers and sponsors can now monitor campaign performance via a white-labeled dashboard. This saves FaZe Clan’s team days of work per campaign and provides valuable insights for their clients. In fact, Faze Clan have managed to save a whopping 85% of the hours they used to spend on reporting.
"Before Influence, we faced a challenge when it came to timely reports on branded socials. But now, since clients have direct access to reporting, we save a LOT of time from having to collect and make the data ‘pretty,'" explained Jennie Parungao.