Esports has become increasingly popular in recent years, with millions of people tuning in to watch professional esports competitions. Major esports events can fill stadiums and attract audiences in the millions; thus, esports fans have become a vital part of the industry. Their enthusiasm and support, online and offline, help to drive the growth and success of competitive video gaming.
As fans are typically very passionate and engaged with the industry, they often take to social media to discuss their favorite teams, teamfight tactics, upcoming competitions, and much more. With a surge in online conversations comes a lot of data that needs to be monitored, measured, and analyzed.
In this case study, you'll hear from G2’s Natascha Sturm, who’s their Senior Data Analyst, on how G2 Esports have made social listening a key part of their social media strategy.