For Kelly and her team, the most notable impacts our solution has had can be considered across three different categories: efficiency, team collaboration, and analytical insight.
In terms of organization and efficiency, Kelly’s workflows have been fine-tuned to augment her productivity and enhance her overall efficacy within her role. As she puts it, it would be “hard for her to miss something.” And, with publishing, social listening, community management, and analytics housed neatly under one roof, Kelly can avoid tedious admin tasks and allocate her energy toward more strategic and creative activities that will propel Gorillas’ social media efforts forward.
We have also bolstered the Gorillas team’s collaborative abilities. Given that they’re working with eight social media accounts across nine countries, it’s highly advantageous for them to be able to manage everything within a comprehensive, centralized solution. At any given time, each team member can log in to see where they stand in terms of content planning and also check in on customer inquiries/responses — constantly keeping a finger on the pulse of the Gorillas community. And, with our solution serving as the central point of truth, every team member who works on Gorillas’ social media is always on the same page (regardless of location/time differences).
Finally, our robust analytics has been a vital source of insights for Kelly to assess performance, learn what’s working, and make data-backed adjustments. Going forward, she feels that this data will be instrumental as Gorillas begins experimenting with new content formats and tactics. Not only will it guide strategy — it will also help her to convey the value and reasoning behind these new initiatives to senior leadership, thus facilitating executive buy-in and support for Kelly and her team to continue driving Gorillas’ social media presence onward and upward.