Case study
Kohler
Understanding the power of real-time insights
Kohler used the Vizia platform to gain real-time insight for more relevant engagement at two major live events.
Kohler is a global leader in the manufacture of kitchen and bath, furniture, and power products. Founded in 1873, The Kohler Company is one of America’s oldest and largest privately held companies. As a key sponsor of The Bonnaroo Music and Arts Festival and The PGA Championship, Kohler wanted to stay close to conversation around these live events.
Using the Vizia platform, a real-time social intelligence hub, provided Kohler with the opportunity to interact and engage with consumers as soon as the conversation happened and allowed the team at Kohler to understand the impact and effectiveness of their digital marketing.