Combining multiple searches like bio keywords, tweet content, and demographics allows companies like Metia to build a niche, highly-targeted campaign, even narrowing down on specific job titles or industries.
With Audiences, Metia ran an ad campaign, successfully doubling their ROI from lead generation and enticing valuable decision makers with industry-specific, thought leadership content.
The right people
As a leading digital marketing agency, Metia must not only deliver quality results, but prove it is providing clients the highest return for every investment.
Luckily, Metia could begin this campaign with confidence, knowing budget wasn’t wasted on targeting irrelevant groups or individuals.
To ensure the maximum impact of the client’s investments, Metia used Brandwatch Audiences as part of its Micro Profiling process to focus ads on only the people that matter: individuals of commercial value, in the right roles, at the right companies, in the right industries.
With the capability to find and segment individual stakeholders at key companies, Metia confidently filtered its clients’ target audience before investing any money, and could bid higher once the refined audiences were formed.