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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide

Case Study

Mindshare

Powering collaborative working across an agency

Case StudyMindshare

Mindshare UK, a global media agency network, brought the Vizia platform into the heart of the agency to help drive effective collaboration across the organization.

Mindshare, part of GroupM, has billings in excess of $31 billion, working across 116 offices across 86 countries. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation.

Black Friday 2015 was predicted to be the biggest shopping day on record. It was anticipated the day would see online spend pass the £1 billion mark for the first time ever.

Mindshare wanted to monitor online conversation around this retail phenomenon, but with so much buzz and noise around the event, being able to make sense of what was happening in a 24 hour period needed something powerful.

Mindshare chose the Vizia platform, a real-time social intelligence hub to listen to consumers and key UK retailers for the duration of Black Friday. The Loop Room, within Mindshare’s UK HQ used Brandwatch Vizia to visualize customer sentiment, as well as retailers and product performance throughout the day.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.