The topics getting the most engagement usually cover a whole range of stories, but sometimes a single story is huge enough to break through on its own.
Last week in the US it was announced that all Covid-19 data coming from hospitals should no longer be sent to the Center for Disease Control and Prevention (CDC). Instead, Trump’s administration is having it sent to a data company instead.
This unprecedented change to the way infectious disease data is reported in the country was of huge interest. Articles on the story received 9.6m engagements, which meant the average engagement per article rate was 10.6k. In comparison, the rate for articles about Trump stood at 3.7k.
Moving on to the online Covid-19 discussion, it’s remained steady. The size, while fluctuating a few points each way every week, has not really changed since June. The average week-on-week change since then equals 0%.
But this is only one side of the conversation. If we look elsewhere, we find a different picture.